摘要:随着社会的向前发展，现在人们的消费方式也随之改变。人们一直以来，饲养传统宠物的观念，也是潜移默化地发生了变化。在养过小猫小狗以后，人们把更多不“安于现状”的眼光，投向了其他另类的宠物的身上，80后、90后等猎奇心理十足的消费群体，当下，特别看好越来越“另类”的宠物，一些平日里让人望而生畏的“另类宠物”悄然虏获了年轻人的心。
另类宠物的范围非常广，从冷血节肢动物，到蜥蜴陆龟等饲养新宠，再到可爱的哺乳类、啮齿类，都是另类宠物市场的重要角色。另类宠物经济，在中国才刚刚起步，市场空白较大，而且投资少，风险小，利润高。但市场上大多为个体户或者半玩半商，在定价、贸易、国家法律规范等方面也是混乱的格局，存在价格垄断、管理不当、监管不力、走私等不良的商业问题
本文通过分析整个行业的现状，从消费者，养殖者，卖家等多个角度分析在一次贸易行为中不同层面的不同贸易风险，其中主要关系到活体运输，物种选择，国家法律，市场定价，中介，营销宣传等诸多层面；指出核心的养殖、运输、管理、法律四大贸易风险；并且透析市场发展，与时俱进，探索更全面更细致的盈利模式，建立相对完善的另类宠物贸易理论基础和未来市场盈利趋势，并且在保证合理规避贸易风险的情况下，提出有效的贸易拓展方向，提高整个市场及产业的多方位发展路线。
关键词：另类宠物 贸易风险 盈利模式 贸易拓展
Abstract:With the development of society forward, and now people's consumption patterns change. It has been keeping the traditional concept of pets is subtly changed. After raising over cats and dogs in, people do not put more "status quo" vision, to invest in other alternative pet's body, 80, 90 and so full of adventures psychological consumer groups, the moment, especially in increasingly optimistic more "alternative" pet some weekdays daunting "alternative pet" quietly captured the hearts of young people.
A very wide range of alternative pets from cold-blooded arthropods, such as feeding the lizards tortoises darling, to the lovely mammals, rodents, pets are an important role in alternative markets. Alternative pet economy in China has just started, a large gap in the market, and low investment, low risk, high profit. However, the market mostly self-employed or semi-playing half providers, in terms of pricing, trade, national legal norms are also confusing pattern, the presence of price fixing, mismanagement, lack of supervision, smuggling and other undesirable business problems
This paper analyzes the current situation of the industry, from multiple angles consumers, farmers, sellers and other trade risk analysis of different behaviors in a different level of trade, which mainly related to the live transport, species selection, national laws, market pricing, intermediary , and many other aspects of marketing, publicity; pointed farming, transportation, management, law four core business risk; dialysis market and the development of the times, to explore a more comprehensive and detailed profit model, to establish a relatively complete theoretical basis of alternative pet trade profitability and future market trends, and in ensuring a reasonable risk-aversion trade, the proposed effective trade promotion direction, multi-faceted roadmap to improve the overall market and industry.
Key words：alternative pet trade risk profit model trade expansion
