摘要：广告摄影是以商品为主要拍摄对象的一种摄影，通过反映商品的形状、结构、性能、色彩和用途等特点，从而引起顾客的购买欲望。广告摄影是传播商品信息、促进商品流通的重要手段。随着商品经济的不断发展，广告已经不是单纯的商业行为，它已经成为现实生活的一面镜子，成为广告传播的一种重要手段和媒介。现今影棚内广告摄影占主流地位，而棚内用光更成了广告摄影的重要核心技术。
关键词：影棚摄影用光 广告摄影 核心技术
Abstract：Advertising photography is a commodity as the main subject of a photography, by reflecting the shape of goods, structures, performance, color and use characteristics, which led to customers desire to buy.Advertising photography is to disseminate product information, an important means to promote the circulation of commodities.With the continuous development of commodity economy, advertising is not purely commercial activity, it has become a mirror of real life and become an important means of advertising communication and media.Advertising photography studio today are dominant in, and shed more light photography has become an important core technology advertising.
Keywords: advertising photography studio photography light core technology
通过案例我们的可以看出现今广告摄影中布光及用光方式占有着极其重要的地位。通过棚内的恰当的用光可以使得广告摄影作品的创意、视觉冲击力、质感都得到明显的提升。摄影是光与影的艺术，广告摄影更可以说就是布光的艺术，通过以上案例我们可以看出布光对物体质感的表现、主题的表现等几个方面的作用是非常明显的。 我们只有通过对布光在各种产品上的表现加以探究，才能在棚内广告摄影中游刃有余。只有根据不同产品的的质感特点，探究出各种商品的布光方式和拍摄手法，并在此现有的基础上举一反三，才能产生更加完美的视觉表现。基于表现质感和品质感的前提下，再对广告创意，视觉冲击效果等通过合理的布光方式而得到体现。这就是我们追求的目标，任重而道远！
