摘要：风云际会一向都是互联网江湖的真是写照，就在各大微博大战之时，一种新的互联网产品——轻博客已经闪亮登场。盛大，新浪，人人陆续推出了自己的轻博客产品，其他门户的轻博客也在紧锣密鼓的筹划之中。究竟什么是轻博客？本文旨在以目前国内最大的轻博客点点网为例，从轻博客在中国的发展模式，分析点点网的受众，包括普及范围，受众定位受众特征，再分析点点网的技术支持，推广特质以及盈利模式来探究轻博客的发展前景。
关键字：轻博客 点点网 盈利模式
Abstract: The international situation has always been really portrayal of the Internet arena, the war is yet to see the outcome of the four portals, a new Internet products - light blog debut. Shanda and Sina, everyone rolled their own lightweight blog product portal light blog is also intense preparation. What is a light blog? This article aims to be the largest light blog little network, for example, lighter blog in China's development model, analyze the audience of little net, including universal scope, audience target your audience characteristics, and then analyze a little bit of network technical support, promote qualities and the profit model to explore the prospects for the development of light blog.
Key Words: Light blog little net profit model
对于轻博客的未来，各方观点不一，有人认为轻博客与微博打成互补，也有人认为其与微博没有本质的区别，不看好它的未来发展空间。我认为轻博客在国内可能会转化成一种微博，但这种转化在于，各个微博服务商并不会把自己的招牌改成轻博客，而事实上那个微博已经是一个轻博客了。如果是这样的话，那无论是点点还是盛大推他，前途还真不好说。
