【摘要】在现代经济生活中，商誉的作用越来越大，对商誉权保护的要求也越来越迫切。在传统私权体系——人身权和财产权的两分法下，商誉权无独立的法律地位，商誉权的法律属性存在包括“人格权说”、“知识产权说”、“复合权说”等多种学说。随着人身权和财产权的交汇，从其人格性上看，商誉权具有其财产性特征，区别于传统人格权，属于商事人格权的一种；从其无形财产性质上看，其应与知识产权分野，具有独立法律地位。由于对商誉权的性质认定不同，商誉权在各国都有相应的法律制度。我国对商誉权的间接保护的立法模式存在不足：《反不正当竞争法》中的法律要件过于狭窄，保护力度不足，《刑法》上的立法要件不明确，《侵权责任法》及《民法通则》尚未确立商誉权的独立地位。由于在《反不正当竞争法》和《民法通则》适用上存在竞合，从而产生了商誉权法律保护的漏洞，应对《反不正当竞争法》商誉权侵权行为类型化，明确商誉权侵权行为的归责原则和赔偿范围。
【关键词】：商誉 商誉权 法律保护
Abstract: In modern economic life, the role of goodwill is increasing critical, It’s high time for protecting the goodwill right .In this article author will analysis the concept and feature of goodwill .The commercial right of personality is a new concept that has not been found in Laws and legal textbooks which is the mixture of property right and personality right .goodwill is different from intellectual property.This article consists of four part ,the first part is about the basic concept of goodwill and goodwill right ,this part is the basement of the whole essay .the second part contrast the common law and civil law to describe the legal institution .the next part is to discuss the problems of Chinese legal system , the last part is to give some advices to the goodwill right protecting and analysis the key component of tort deed of goodwill right.
Key words: goodwill legal protection
