摘要：花旗银行是一家全球金融服务的国际银行，在世界上的影响力以及业务覆盖范围都是巨大的。其拓展模式和经营理念以及先进的技术管理经验和失败教训值得我们学习和思考。本文首先是从花旗银行在我国的发展现状和趋势进行分析，发现在中国市场面向世界开放的同时，不仅对中国的银行业来说带来了巨大的挑战，同时对花旗而言，凭借其本身强大的实力和丰富的市场经验，给自己带来了有利的市场机遇。此外，花旗银行在进行中国本土化转型的过程中，也面临了人才管理和客户关系管理的问题。本文主要通过花旗银行的人才管理战略，服务战略和国际营销战略的分析，来制定相应的对策，其次，提出从开拓农村金融市场作为主要进军中国市场，进行本土化的改善的措施，利用自身的优势弥补中国银行的不足。
关键词：花旗银行 中国本土化 战略分析
Abstract: citigroup is the most widely business scope, in the world's most influential international bank, citibank banking internationalization development goal is a global financial services, the development mode and the management concept and advanced technology management experience and failure lessons worthy of our learning and thinking. This article first from citi bank in our country development present situation and trend analysis, found that open to the world in the Chinese market at the same time, not only for China's banking industry has brought the huge challenge, at the same time for citi, with its strong strength and rich market experience, brought their favorable market opportunities. In addition, citigroup localization in the process of transformation in China, also faces the problems of the talent management and customer relationship management (CRM). To this, this article through to citi talent management strategy, service strategy and international marketing strategy is analyzed, and finally on how to improve localization strategies from citibank China make up the shortfall, develop rural financial market and strengthen the cooperation with Chinese Banks three aspects put forward the countermeasures.
Keywords: citi bank Chinese localization strategic analysis
