摘要：作为中国家电企业的龙头，海尔集团在成长的道路上以迅猛的实力不断吸引着外界的关注。本文结合其近年来在全球范围内跨国发展的历程，采用文献对比分析的方式，从海尔集团核心竞争力的角度剖析了对其国际化经营战略的影响，认为这一影响在当今世界经济一体化背景下既有促进也有制约。如何在今后的目标市场有效加以利用核心竞争力是海尔公司国际化战略的课题，并探讨了在日益激烈的国际竞争环境下中国企业应当如何成功升级产业链上游，并追求创新竞争格局的启示。
关键词：海尔 国际化 核心竞争力
Abstract: As the leader of Chinese household electrical appliance industry, Haier group has attracted attention from all walks of life because of its rapid growth, especially the steady international business strategy in the global area. Through which people have a new understanding of China enterprises to show the world the culture and core value of Chinese enterprises. This paper is reported mainly from the point of Haier group's core competitiveness, combined with the recent transnational development. The main purpose is to analyze the influence of core competitiveness on the internationalization strategy, and discuss how to successfully upgrade the upstream industry chain in the increasingly intense international competition environment, then to create brand of ourselves.
Key word: Haier international core competitiveness
