摘要：无论在中国，还是在全球各个国家，健康产业俨然已经成为了热门的产业。随着社会的不断发展和人们生活水平的普及，以及人类生活方式的改变，健康产品的总需求正在快速增多。特别是在大多发达国家，健康产业已经成为带动整个国民经济增长的强大动力，我们可以根据发达国家的健康行业增加值占GDP比重超过15%，而中国才5%的比例，大胆预测在中国健康产业将成为投资回报最可观的行业之一。本文从健康体检行业市场竞争的角度探讨了美年大健康在如此竞争发展空间巨大又激烈的形势下，如何尽快了解自身缺点，把握自身发展战略走向，实现较为稳定的持续发展趋势。
关键词: 健康体检市场 竞争环境 差异化 发展策略
Abstract: Whether in the Chinese, or in the world, the health industry has become more and more popular industry. With the general improvement of social development and people's living standards, as well as the change of human lifestyle, the total demands for health products are growing rapidly. Especially in the developed countries, health industry has become a powerful driving force to drive the whole national economic growth, we can increase the value of GDP of over 15% according to the developed countries in health industry, and Chinese only 5% proportion, bold prediction in China health industry will become the most considerable return on investment industries. This paper from the point of the healthy market competition, in such a competitive huge development space and competitive situation .We find the health-100 how to understand their own shortcomings as soon as possible, and grasp their own development strategies ,and achieve sustainable development.
Key word: health examination market environment of competition differentiation development strategy
