摘要:从20世纪中后期以来，随着经济的不断发展，经济全球化及信息化的步伐加快，全球的信息网络和全球市场逐渐形成。市场由卖方市场转化为买方市场，用户需求向个性化多元化发展，市场竞争日趋激烈。企业面临着更大的挑战。
在这样的情况之下，企业逐渐把目光转移到对供应链的管理上来。供应商作为供应链的源头，担负着制造资源的责任。它在供应链管理的环节中起着关键的作用，供应商的选择对企业的盈利水平、生产运作都有极大影响，它甚至直接关系着企业的生存发展。因此对于如何更好的选择及管理供应商是一个值得探讨研究的问题
本文旨在通过分析一个中小型数码企业现有供应商的选择管理，并结合数码企业的特点，对其供应商评价管理进行相应调整，从而构建一个符合数码企业供应商的选择评价模式加以应用，以提高企业的竞争力促进企业进一步发展。并以该模式为其他相似或者相同的企业在供应商选择方面提供参考
关键词：供应商管理 供应链物流 供应商的评价
ABSTRACT:Since from the middle and late 20th century, the continuous development of the economy has accelerated economic globalization and information technology，The global information network and the global market are evolving. Market is changing from a seller's market to a buyer's market, the users’ needs come to be personalization and the diversification-oriented, the market competition is becoming increasingly fierce. Enterprises are facing greater challenges.
In such situation, enterprises gradually change their focus on the management of the supply chain. Suppliers as a source of the supply chain that shoulder the responsibility of manufacturing resources. It plays a key role in the link of supply chain management; supplier selection has a significant impact on corporate profitability and production operations, it even directly related to the survival and development of enterprises. Therefor how to better select and manage suppliers is a question which is worth exploring.
This article aims to analyzing the existing supplier choice management of a small digital enterprise, and adjusting the supplier evaluation management combined with the characteristics of the digital enterprise, so as to build a choice and evaluation model which in line with the supplier of the digital enterprises and using it to enhance the competitiveness of enterprises and promote the further development. And providing references for the similar or identical enterprises with regard to vendor selection.
Keywords：supplier management supply chain logistics supplier evaluation
