摘要:伴随着计算机运用、网络技术、数字技术的发展,人类生活与工作方式中引入了新的理念和思维,逐渐打破了传统图文设计中的设计的方法和原则,使得图文设计从编辑、排版、合成、后期处理、插画创作等,一直到印刷成品、发布等环节都发生了革命性的变化。而现代的平面设计师越来越能把握信息时代全球化、地域化和人性化的发展趋势,充分利用数码技术和网络资源,设计出符合当代时代要求的高品质作品,从而提升商业传播质量和文化价值内涵,并进一步从宏观角度促进社会、经济和文化的融合与创新。
图文设计,简言之就是指把各种图文元素合成具有信息化次序和视觉传达规律的设计活动。图文,作为视觉传达的一个基础性组成部分,其基本定义与视觉传达理念之间的区分已不再像以往一样泾渭分明。广义来看,网页展示、形象设计等一切平面形式的设计模式都应该包含于图文设计的范畴之中。当代图文设计作为视觉传达艺术中的主要组成部分,经历了从工业化社会到信息化社会的转变。在现代设计多元化发展的大趋势下,随着人类生存方式上新理念的融入,以往在图文设计中惯于运用的设计法则正逐渐被革新创造,固有的符号形象被逐渐解构,人们在新时代的设计探索中力求找到更加合理化的视觉空间,当代平面设计的发展也因此形成了新的设计趋势。
因此,随着新时代各个层面各个领域全方位的进步,图文设计可以从平面入手,却能表现出立体性多维度的信息与意境,不仅用于传统的实物载体上,更可以运用到广袤无垠的虚拟空间,传递着一切想要传递的语言和形象。本主题正是基于技术进步与理念革新手时代背景,提出图文设计表达多维视觉的设计理念,并以实例论证论述之。
关键词:平面设计 图文艺术 多维视觉 信息时代
ABSTRACT:With the use of a computer, network technology, digital technology, human life and work in introducing new ideas and thinking, gradually breaking the traditional graphic design methods and principles of design, making graphic design from editing, typesetting , synthesis, post-processing, illustration creation, etc., until the finished print, publishing and other sectors have undergone a revolutionary change. Graphic designer, modern era of globalization, more and more able to grasp the information, geographic and humane trends, make full use of digital technology and network resources, designed to meet the requirements of the contemporary era of high-quality work, so as to enhance the quality and commercial communication cultural value of content and further from a macro perspective to promote social, economic and cultural integration and innovation.
Graphic design, in short, refers to the synthesis of a variety of graphic elements of visual communication of information law order and design activities. Graphic, visual communication as a fundamental component of its basic definition and distinction between the concept of visual communication as usual is no longer entirely different. In broader terms, page impressions, image design and all forms of design pattern plane should be included among the areas in graphic design. Contemporary graphic design as a visual art to convey the main component, has gone from industrial society to information society. In the modern design of diversified development trend, along with the way of human existence into a new concept, graphic design, accustomed in the past to use the design rules are gradually being innovative creation, the inherent symbolic image is gradually deconstructed, people in Design of a new era of exploration and strive to find better rationalize visual space, the development of contemporary graphic design and thus formed a new design trends.
Therefore, as a new era of all-round in all areas at all levels of advancement, graphic design from the plane to start, but it can show three-dimensional, multi-dimensional information and mood, not only for traditional physical carrier, but also can be applied to the vast expanse of virtual space, passing all want to pass the language and image. This topic is based on the concept of technological progress and innovation hands background, graphic design proposed multi-dimensional visual expression of the design philosophy, and discussed with examples of argumentation.
Keywords:graphic design;graphic arts;multidimensional vision;information age