如何实现企业价值管理的问题探讨--以万科集团为例.doc

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摘要:近些年来,我们注意到任何大公司都活跃和竞争于复杂的多元化的市场环境中,例如资本市场,产品服务市场和资源市场等。对于大公司来说,我们关注的方面越来越广泛传统的会计方法似乎已经不能提供给我们对公司价值发展全面的评价,这一现状直接催生了一批以价值为基础的会计理念。如经济增加值,现金流投资回报等。本文研究的目的在于,基于企业价值管理模型,以实现企业股东利润最大化和保障相关者利益为目标,同时能有效管理日益增加的经营复杂性和风险不确定性,从而增强公司的持久竞争力。企业价值管理将公司的财务分析技术和全局目标相结合,最大限度的实现其价值目标。通过探究如何实现企业价值管理,我们可以全面了解掌握公司的发展状况和未来潜力!

关键词:企业价值 企业价值管理 相关者利益 股东利益最大化 社会价值

 

Abstract:In recent years, we have noticed that every big companies are active and competitive in a wide range of complex market environment, such as capital markets, products and services market and resource markets. For large companies, the terms that we pay attention to are more and more widespread traditional accounting methods seem not to provide us with the development of a comprehensive evaluation of the value of the company, this situation directly spawned a number of value-based accounting concepts. Such as economic value added, cash flow return on investment. The purpose of this study is to maximize corporate profits for shareholders and stakeholders to maximize the benefits while effectively manage the increasing complexity and business risks and uncertainties, thereby enhancing the competitiveness of the company's long-lasting. The company's enterprise value management combines techniques of financial analysis and global goals, achieving the goal. By exploring enterprise value management, we can fully understand the company's development status and future potential!

Key words:Corporate Value  Value based management  stakeholder Maximum of Shareholders Wealth  social value