摘要：顾客满意度反映的是顾客的一种心理状态，它是顾客在使用公司的产品或服务后所产生的感受与自己之前的期望进行对比的结果。顾客满意度的实现能够给公司带来顾客忠诚和产品的重复购买。学生作为学校的消费者，学生满意度对学校来说也至关重要。
学生满意度综合反映了学校的教学质量、办学水平及学生的在校生活态度，是衡量大学教学教育成效的因素之一。本文在总结前人研究的基础上，提出从教学情况、学生工作、校园环境、人际关系、教学管理、教学条件、学校收费七个方面设计调查问卷，并对XX学院300位来自13个学院的同学进行了调查。文章运用SPSS软件对数据进行分析。数据分析结果显示XX学院学生综合满意度为基本满意，在校园绿化、人际关系方面比较满意，在教学情况、教学管理、学生工作方面基本满意，在学校收费、教学条件方面满意度低。因此，在今后的工作中，学校应该坚持在校园绿化、人际关系方面的工作，加强教学情况、教学管理、学生工作方面的工作，改善学校收费、教学条件方面的工作，从而提高XX学院学生满意度。
关键字：XX学院；学生满意度；问卷调查
Abstract：Customer satisfaction refers to the state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service. The achievement of customer satisfaction leads to company loyalty and product repurchase. As students are customers of a university, student satisfaction is important to a university.
Student satisfaction which reflects the quality of teaching, academic reputation and student’s attitude to school life is one of measurements of the teaching effectiveness in universities. Based on related former studies, this paper suggested seven factors teaching, student work, campus environment, interpersonal relationships, teaching management, teaching conditions and school fees which would have strong influence on student satisfaction. After designing the questionnaire with those factors, researcher surveyed 300 attendants randomly from 13 colleges of Honghe University. This paper used SPSS to analyze datas. The results showed that students are less satisfied in Honghe University, in which they are strongly satisfied with campus greening and interpersonal relationships but less satisfied with teaching, management and student work. Moreover, student satisfaction with school fees and teaching conditions is low. Therefore, from now on, Honghe University should keep performance on campus afforestation and interpersonal relations related works. At the meanwhile, university should improve its performance on teaching, management, student work, school fees and teaching conditions to enhance student satisfaction in Honghe University.
Keywords: Honghe University ; Student Satisfaction ;Questionnaire Survey
