摘要:在我国电视媒介繁荣发展的今天，地方电台、特别是少数民族地区的电视台怎样挖掘自身优势，办出特色、谋求发展，已成为这一领域人们关注的话题。文章运用调查法、分析归纳法、资料考察法等，通过对怒江州电视台以传播民族文化为核心，积极探求民族地区地方电视台的发展之路，看到怒江州电视台在对内对外传播过程中紧扣地区民族文化，充分利用国家、政府优惠政策，克服制约、走出困境，办出特色、谋得发展，为少数民族地区地方电视台的不断发展提供了一定的借鉴。
关键词：地方电视台；民族文化 ；发展
Abstract:Nowadays, television's media has been becoming boom in China, for local TV stations, especially in minority areas, television stations how to dig its own advantages, to develop with features and to seek the way to develop which have become one of the concerned subjects which related to the people whom in this area.By using summarized method, and investigated method to analyse Nujiang television station which is to spread culture as the core and to find the best way to develop for the local television station ,that would be able to find Nujiang television station spreads the informations with the feature of minority culture in the internal and external communication process, to take full advantage of the local culture , to use the government preferential policies, to overcome the constraints out of the woods and unique, finding a development to provide some references for the continuous development of the local television station of the ethnic minority areas.
Keywords: Local television station；National culture；Develop
积极保护和传承独具特色的少数民族文化，是怒江电视台长远的发展之计。怒江州电视台在传播民族文化过程中应充分发挥电视台积极的舆论导向作用，适当创新电视栏目的形式，积极探求少数民族地区地方电视台的发展之路，为少数民族地区地方电视台的发展提供有益的参考。
