摘要:改革开放以来，公共关系快速发展，我们看到的一个现象是绝大多数小微企业的秘书除了要做好自己的本职工作外，还担任部分公关工作，一人担当两个角色。其实就目前来看，秘书的工作范围越来越广泛，一个优秀的秘书，不仅能够身兼多职，还具有丰富的专业知识和过硬的公关能力。为了适应时代与企业的更高要求标准，秘书单单做好普通文字性工作显然已是不够的，所以就需要广泛地学习，用知识能力来充实自己、尤其是公关知识与能力。本文主要论述小微企业秘书公关能力的培养，先从小微企业秘书的工作职责的范围扩大以及具备公关能力的意义谈起，说明小微企业秘书具备公关能力的必要性，紧接着阐述秘书需要具备什么样的基本公关能力，最后就如何培养提高小微企业秘书公关能力方面给出一些可行的途径与方法，通过这些途径方法以期能够对公关能力的提高起到积极作用，从而让秘书更好地胜任工作。
关键词 秘书； 公关能力 ； 培养
Abstract:Since the reform and opening up, the rapid development of public relations, a phenomenon we see is the vast majority of small and micro businesses secretary should do their own work, also served as a part of public relations work, a play two roles. In fact, at present, the scope of work is more and more widely, a good secretary, not only can play multiple roles, but also has a rich professional knowledge and excellent public relations ability. In order to meet the higher requirements of enterprise standard time, only to make the common characters of the secretary work is clearly not enough, so it requires extensive learning, to enrich themselves, especially the public relations knowledge and ability with knowledge and ability. This paper discusses the cultivation of small and micro businesses secretary, public relations ability, about to start small micro enterprise secretary's job to expand the range of public relations ability and have significance, shows the necessity of small and micro businesses secretary with public relations ability, followed by expounding the secretary should have what kind of basic ability in public relations, and finally to improve the small and micro businesses the Secretary of public relations ability gives some feasible ways and methods, through these methods in order to improve the ability of public relations plays a positive role, so that the better qualified to work.
Keywords Secretary the capacity of public relations training
