商标翻译的方法和原则_英语论文.doc

Trademark is closely associated with market economy because it is the symbol marked on goods．The producer, the dealer or the supplier of products or services sells his products or services with his trademarks．Trademarks also offer the co...

分类：英语论文 | 字数：4443 | 上传日期：2014-09-07

化妆品商标汉译命名探讨.doc

本文试图从社会语言学的角度解读国外化妆品在中国畅销的原因，从汉语字词所蕴含的社会文化意义来推敲化妆品商标汉译命名时用词用字的原则和标准，使得化妆品汉译命名有章可循...

分类：文学论文 | 字数：6973 | 上传日期：2014-09-02

浅谈功能对等理论在中英商标翻译中的应用_英语论文.doc

This thesis consists of six parts. Chapter One is an introduction of the significance and structure of this paper. Chapter Two is an overview of “trademark” such as its definition, characteristics and functions. Chapter Three introduces ...

分类：英语论文 | 字数：6504 | 上传日期：2014-08-16

商标英语的语言特点_英语论文.doc

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or uniq...

分类：英语论文 | 字数：8496 | 上传日期：2014-08-07

从功能对等角度论化妆品商标翻译_英语论文.doc

In China, the study of brand name translation can be traced back to 1996; Shi Kuan puts forward a totally new method for the translation of foreign trademarks. That is homophonic transliteration. He points out that this method is proper in l...

分类：英语论文 | 字数：4443 | 上传日期：2014-07-13

功能对等理论概述及其在商标翻译中的应用_英语论文.doc

In conclusion, Functional Equivalence Theory is the basis and essence of many great linguists and translators’ philosophy. The theory itself is one thing, while the application will be another. We have to admit that not...

分类：英语论文 | 字数：5052 | 上传日期：2014-07-13

从文化差异角度浅谈商标翻译策略_英语论文.doc

With the fast development of world economy, more and more people have formed the awareness of brand recognition. So trademark translation has become an increasingly significant part of marketing strategy. A well-translated trademark can save...

分类：英语论文 | 字数：4088 | 上传日期：2014-07-12

论英文商标翻译的策略_英语论文.doc

So they rack their brains to create vivid and unique trademark to make lasting impression on consumers. With the hope to attract more consumers in the target market, trademarks should be translated appropriately....

分类：英语论文 | 字数：4514 | 上传日期：2014-07-11

创造性与商标翻译_英语论文.doc

A powerful Trademark (TM) embodies a unique set of values and attracts and hence stimulates consumers' interest. TM is significant for developing the product's images. A successful developed TM can bring about enormous value in a real sense,...

分类：英语论文 | 字数：4014 | 上传日期：2014-07-11

从顺应论的角度看商标翻译_英语论文.doc

Though many businessmen have noticed the importance of trademark translation, there are still many improvements to be made. The study of trademark translation in China is still not satisfactory, as most of them remain at a static contrast ...

分类：英语论文 | 字数：8062 | 上传日期：2014-07-08

浅析商标仿冒的法律规制.doc

我国要形成良好的市场秩序，促进贸易发展，提高综合国力，必须重视并有效遏制商标仿冒行为。本论文主要通过研究我国《商标法》，并参考英、美、日三国的商标法律规定，提出进...

分类：法律论文 | 字数：11300 | 上传日期：2014-07-04

从文化角度看商标翻译_英语论文.doc

Though the word has the same original meaning in the source language and the target language, the cultural meaning is different even opposite. The cultural meaning of words are connected with national history, religious belief and customs, w...

分类：英语论文 | 字数：4562 | 上传日期：2014-07-04

中西文化差异对商标翻译的影响_英语论文.doc

Everyone knows that language is an important part of culture and the carrier of culture as well. Language and culture cannot be separated from each other. The culture between China and the west are different in many areas, such as geographic...

分类：英语论文 | 字数：4490 | 上传日期：2014-06-22

商标翻译调查_英语论文.doc

With the development of the economy in China increasing rapidly, more and more merchants have been attracted to invest their money in either state or private enterprises in the last decades...

分类：英语论文 | 字数：4020 | 上传日期：2014-05-31

探讨文化对商标翻译影响_英语论文.doc

In the past two decades, along with the economic globalization and increasing Internet contact, the growing export has become an important part of our national economy.To promote the sales of Chinese goods and cultivate foreign markets, Engl...

分类：英语论文 | 字数：5778 | 上传日期：2014-02-25

论英文商标翻译的原则与技巧_英语论文.doc

With so many enterprises stepping into China, trademarks, as the symbols of enterprises, will surely be brought into Chinese market. Therefore, trademark translation seems to be urgent and serious. Different from other translations, trademar...

分类：英语论文 | 字数：4982 | 上传日期：2014-02-25

英文商标汉译存在的错误及其在归化原则下的纠正_英语论文.doc

The writer, firstly, will analyze the factors influencing its accuracy; then, a clear explanation of literal translation and its harm is given; next, an approach, domestication, and its specific utilization in the correction of translating e...

分类：英语论文 | 字数：5353 | 上传日期：2014-02-24

从消费者心理学论英语商标汉译_英语论文.doc

As a qualitative study, this thesis will provide several suggestions, so as to help translators to do more excellent trademark translations in future....

分类：英语论文 | 字数：6259 | 上传日期：2014-01-29

从翻译美学角度谈汽车商标词的汉译_英语论文.doc

This dissertation is going to confines the study on the translations of foreign automobile trademarks from the perspective of aesthetics, providing a new perspective for automobile translations....

分类：英语论文 | 字数：6620 | 上传日期：2013-09-19

从翻译美学角度谈化妆品商标词的翻译_英语论文.doc

. A review of current translation studies on cosmetics trademark may lead to the conclusion that the researches from the perspective of translation aesthetics are insufficient and limited. This dissertation is going to confine the study on t...

分类：英语论文 | 字数：6707 | 上传日期：2013-09-19

论功能对等原则下的商标翻译_英语论文.DOC

It is hoped that this dissertation will provide some helps and convenience at work for the translators, thus helping them have a good recognition and interpretation of trademark translation....

分类：英语论文 | 字数：9575 | 上传日期：2013-09-09

试论商标反向假冒行为的规制.doc

有关商标反向假冒行为的性质及其法律适用仍然是学者们争议的焦点。正是基于此，笔者认为有必要全面、深入的认识、研究商标反向假冒行为，进一步完善我国对商标反向假冒行为的...

分类：法律论文 | 字数：12262 | 上传日期：2013-08-14

英语论文_顺应论视角下商标翻译再创造的研究.rar

The rapid development of commodity economy leads to the boom of international business. With China’s entry into the World Trade Organization, trademark translation is more and more important in the international market. This paper investig...

分类：英语论文 | 字数：5883 | 上传日期：2013-08-01

功能对等理论视角下的商标翻译_英语论文.DOC

Trademark translation is considered as a part of the developing strategy in a company. In trademark translation, translators need to follow some principles. It requires a translator to have a good command of both the source language and the ...

分类：英语论文 | 字数：6112 | 上传日期：2013-07-27

论商标反向假冒行为（有案例）.doc

纪守法的诚实经营者依靠自己的聪明才智和用心经营使自己的品牌越来越具有价值，也有一些人想走掠人之美的捷径，把他人优质产品贴上自己的标签进行销售，从而阻断了优质商品和...

分类：法律论文 | 字数：9081 | 上传日期：2013-07-07

商标抢注的法律对策.doc

将他人已注册商标在该注册商标没有核定使用的商品或服务项目类别上申请注册,即进行另类注册,以此限制该商标所有人向其他领域发展的可能性。同时文章分别对保护普通商标和驰名商...

分类：法律论文 | 字数：11460 | 上传日期：2013-06-24

论文字商标相似性的判断.doc

在商标侵权中，商标相似性的认定一直是司法实践中的关键和难题。尤其是文字商标相似的认定并没有一个适用于所有案件的统一方法，在司法实践中要结合具体个案的不同情况选择合...

分类：法律论文 | 字数：10325 | 上传日期：2013-06-19