本文主要以现有文献和案例资料结合实践的方式，分析目前化妆品市场的概况和特点，预测出化妆品专营店营销的优势及发展前景；从竞争和管理角度分析发展中存在的问题，并对比其...

급격적인 경제성장에 힘입어 중국인들의 생활수준이 향상되면서 화장품에 대한 인식도 크게 개선되어 동부 연해도시지역을 중심으로 생활필수품 화 되어가는 경향을 보여주고 있으며...

As a form of communication, advertising has also been an object for study. It has been studied from different points of views, such as economics, psychology, sociology, as well as linguistics. The research is profound and inspiring....

通过运用SWOT分析方法，对我国真正民族品牌——老中医化妆品的优劣势、机遇和挑战进行分析，并据此提出根据市场细分打造自主民族品牌、实现核心技术国产化、体验专卖店情感营销...

China government pursue a policy of opening to the outside world since 1978, in particular with China’s accession to the World Trade Organization in 2001, more and more foreign cosmetics brands come to China. Facing the competitive market,...

. A review of current translation studies on cosmetics trademark may lead to the conclusion that the researches from the perspective of translation aesthetics are insufficient and limited. This dissertation is going to confine the study on t...

そこで、本論文は化粧品会社を例として取り上げながら、中国進出における日本企業のマーケティング政策について考察した。具体的には、まず第一章は日本企業の中国進出の概況...

In addition to good quality, reasonable price and fine packing, but also need to have a good brand name translation. Cosmetic brand translation is a cross-cultural communication, which involves the study of languages, regional cultures, cons...

化妆品广告在产品生产、流通、指导消费和传递信息等方面有着举足轻重的作用，而化妆品广告的出发点是吸引消费者，尤其以女性为主。文章以女性为化妆品广告诉求策略的研究对象...