Abstract: Due to the rapid advances in science and technology, the development of social productive forces and the continuous spread of globalization, cross-cultural communication has been increasingly incessantly. English, as a communication tool, plays an extremely important role in cross-cultural communication. However, due to the lack of pragmatic knowledge and understanding of the target culture, it is difficult for foreign language learners to avoid pragmatic failures in cross-cultural communication. Communicators in cross-communication from different cultural backgrounds are largely limited by the influence of their perspective of cultures. Pragmatic failures set barriers to the success of cross-cultural communication. In order to eliminate its negative effects and to achieve successful communication, it is necessary to develop a clear and profound understanding of these failures. This paper aims to define and classify the socio-pragmatic failures in cross-cultural communication. It further analyzes the main causes and provides feasible countermeasures from various perspectives in hope of providing reference to improving the quality of cross-cultural communication.
Key words: pragmatic failures; causes and countermeasures; cross-cultural communication
CONTENTS
Abstract
摘要
1. Introduction1
1.1 Culture
1.2 Communication
1.3 Cross-cultural Communication
2. Literature Review of Pragmatic failure 2
2.1 Definitions of Pragmatic failure Communication
2.2 Types of Pragmatic Failure
2.2.1 Pragmalinguistic Failure
2.2.2 Socio-pragmatic Failure
3. Causes of Socio-pragmatic Failure Derived on Cultural Differences4
3.1 Belief and Values
3.2 Ethical Norms
3.3 Mode of Thinking
4. Countermeasures of Socio-pragmatic Failure in Cross-cultural Communication6
4.1 Strengthening Cultural Awareness in Language Learning
4.2 Cultivating Cultural Empathy
4.3 Developing Cultural Competence
5. Conclusion 9
Bibliography10
Acknowledgements11
