A Passage to India, Foster’s acknowledged masterpiece, was the result of his two experiences to India. It is the two experiences that give him the opportunity to see the “real India”, the British rule in India and the conflicts between...

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A powerful Trademark (TM) embodies a unique set of values and attracts and hence stimulates consumers' interest. TM is significant for developing the product's images. A successful developed TM can bring about enormous value in a real sense,...

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Public signs are language and communication tools used to present necessary and useful information to public, which constitute an important part of communication materials, including road signs, signs in tourist attractions, ...

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The Color Purple is a tale of the struggle of Celie, a poor uneducated black woman who finds her identity and independence as a black woman despite her hardships. In this story, Celie writes letters to God in which she tells about her life-h...

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Though Hosseini has practiced internal medicine since 1996, he yearned to write. When Khaled Hosseini was a child, he read a great deal of Persian poetry as well as Persian translations of novels ranging from Alice in Wonderland to Mickey Sp...

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At the same time, with the development of the society, euphemisms consist of every aspects of social life like politics, economy, culture and education. All euphemisms, not only show their respective development of historical cultures of the...

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The traditional Christmas day starts from the evening of the 24th in December, and ends up in the next morning with a lot of gifts under the Christmas tree. Then a question about the gift’s origin comes out—whether the Santa Claus does e...

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We pay a lot of attention to English teaching and learning in China, as English indeed plays an important role in communications with the outer world. As far as the curriculum of our country is concerned, English, as a subject for students, ...

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Especially their outstanding contributions in the world economy and the extraordinary influences on the globe business activity, which are the main impetus for the country’s development, have shocked the whole nations in the world....

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During the English-Chinese translation process, substantives translation are always just getting the basic meaning from dictionaries, while functional words are the determinants for organizing sentences; substantives are lack of change of fo...

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Equivalence-Based theories, which translation theory hold the view that the translated advertisement should have the equivalent or similar effect on the receptors as the source one on the original consumers. However...

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Speech Act Theory is the first major theory in the study of language in use. It was first introduced by the Oxford philosopher John L. Austin in his most famous work, and then developed by his student —the American philosopher John R. Sear...

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Due to the intrinsic differences between English and Chinese, the English long sentences often poses a problem for English-Chinese translating. How to translate English long sentences has become a classic issue in translation studies. Those ...

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The significance of the paper is to study cultural differences on the impact of globalization of Coca-Cola brand, which allows readers to learn more about information of Coca-Cola. It analyzes the topics from the following aspects....

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Pride and Prejudice is one of Jane Austen’s masterpieces which talks about the life and ideas about the marriage of middle class in the countryside took place in 19th century. This novel describes several types love and marriages...

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This paper puts forward some ways for this question. In addition, we can’t treat the application of the situational teaching in English vocabulary teaching of junior high school as creating simple scenes in the classes. Thus, it also puts ...

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During the Anti-Japanese War, the Japanese carried out Enslavement Education in the Northeast. An important part of the project was to teach in Japanese in the middle schools...

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There is an old saying that culture is a mirror which reflects different living environment and different life experience among various nationalities. So is oration. It is a long-lasting social phenomenon, along with the development of human...

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When we talk about Romanticism, no one can supersede the position of Irish poet William Butler Yeats in the circle of English poem in 20th century. He has been celebrated as a “lyric poet of Romanticism” for the characteristic...

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The identity of Feminism refers to movements aimed at establishing and defending equal political, economic and social rights and equal opportunities for women. However, the thought of equal rights between male and female can go back to ancie...

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The old fisherman was Santiago created by Hemingway in one of his greatest works The Old Man and the Sea, praised by William Faulkner as “the most excellent article in this generation” and “the best work in all my life” in Hemingway’...

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This essay used a combination of quantitative and qualitative methods in its research design exploring the possibilities for collecting and analyzing primary evidence of college students’ spoken English’s level. It is set off to achieve ...

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In recent years, the society places emphasis on English learning as well as application, which leads to a much higher requirement on English majors. It requires students to be equipped with the ability of independent thinking, knowledge acqu...

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What the various Transcendentalists had in common was what they proposed than what they were reacting against. By and large, they were opposed to rigid rationalism; to eighteenth-century empirical philosophy of the school of John Locke...

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Amy Tan was born in Oakland, California, in 1952. She graduated from high school in Montreux, Switzerland, and later got her Master’s degree in linguistics from San Jose State University...

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The thesis is mainly talking about politeness principle in bad-news business letters, sourcing problems and cultivating useful suggestions to traders to avoid unnecessary embarrassing situations in trade....

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My paper contains six parts. The first part is an introduction, and the second is about the features of advertising language, and of advertising translation. The third part deals with the relationship between advertising and culture...

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Underwear industry was under attack in the crisis. Most of underwear products are non-necessities of life, so the income has a great impact on people's needs. In other words, their need for underwear products declines faster than their incom...

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The structure of this thesis is divided into several parts: in the chapter one, there is a general idea of paper; chapter two will put out the senior scholars’ research achievements to support this paper’s thesis, and show the trend of c...

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Though many businessmen have noticed the importance of trademark translation, there are still many improvements to be made. The study of trademark translation in China is still not satisfactory, as most of them remain at a static contrast ...

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