摘 要:企业文化是企业的意识形态，是企业在长期生产经营实践中所凝结、积淀形成的一种文化氛围、价值观念、精神力量、经营境界和全体员工所认同并遵守的道德规范和行为方式。随着新经济时代的特征逐渐突出，知识代替资本、劳动力和土地这些传统的生产要素在经济生活中的地位逐渐凸显，而企业文化作为一种知识性的无形资产，随之进入了大发展和大繁荣时期。我国商业银行也渐渐将“以人为本”作为其管理理念，提倡发挥人的主观能动性，但其企业文化建设还处于不发达、不成熟的阶段。
本课题在相关国内外文献研究的基础上，在企业文化相关理论以及SWOT分析方法的指导下，从商业银行自身特点出发，通过对我国农业银行企业文化建设进行SWOT分析，从增强商业银行团队的凝聚力、提高员工素质、企业文化的载体建设、企业形象、内部约束机制等五个方面，提出我国商业银行企业文化建设的对策，为以后商业银行企业文化建设提供依据。
关键词：企业文化；商业银行；金融
ABSTRACT:Corporate culture is the ideology of the enterprise in the long-term production and management practices in the condensation, the accumulation of the formation of a culture, values, spiritual strength, management realm and recognized by all the staff and comply with the code of ethics and behavior. With the new economic era gradually prominent characteristics, knowledge instead of capital, labor and land these traditional factors of production in the economy increasingly prominent position in life, and the corporate culture as an informative intangible assets, followed them into the great development and big boom. China's commercial banks will gradually "people-oriented" as its management philosophy, promote play to people's initiative, but its corporate culture is still in undeveloped, immature stage.
The topics studied in the relevant literature on the basis of the theory as well as in the corporate culture under the guidance of SWOT analysis method, starting from the commercial banks to its own characteristics, through the Agricultural Bank SWOT analysis of corporate culture, enhance the commercial banks from the team cohesion, improve staff quality, carrier construction of corporate culture, corporate image, internal restraint mechanism, five, put forward China's commercial banks countermeasures enterprise culture, enterprise culture for the future construction of commercial banks to provide evidence.
Keywords: corporate culture; commercial bank; finance
