Abstract:With the continuous development of economy and unceasing enhancement of people life level , the houses have become the focus of people’s attention. the real estate profession in our country developing fast.the real estate market competition is increasingly fierce. In March 2013, the promulgation of housing restriction and the property tax stuck the real estate market forcibly. And marketing sales are affected by it.Due to the influence of policy, economy and real estate sales’characteristics, real estate marketing staff are facing the huge pressure of work has become an indisputable fact.
Based on a well-known enterprise in the field of real estate in China - nantong GongFeng real estate agency, We analysis present situation and the problem of working pressure stress management by relevant literature data, field investigation, case analysis.Than we Put forward the management strategy .the conclusion is:(1) Most of the real estate marketing personnel work stress is too large, resulting Staff turnover, reduced performance and so on, affecting people’s health and business performance. (2)Real estate marketing personnel's work pressure source can be summarized as three aspects, social environmental factors, organizational factors and personal factors. (3) The job stress management system of GongFeng property company is not perfect. We should put forward specific stress management strategies from organization and the staff individual .I hope this study will help to reduce the negative impact of work pressure on the company's marketing staff to improve their work efficiency, improve enterprise efficiency, and to some extent, to ensure the stable development of enterprises.
Keywords Sales staff Word stress Pressure source Stress management...