摘要：快速发展着的电子商务使得快递业开始进入普通消费者的消费平台，但整个快递行业的发展被逐渐出现的弊端所制约，民营快递业作为快递行业的一个主要构成部分，在发展中会遇见更多的问题出现。而当今快递业面临的主要问题是配送策略的不合理。以具体公司作为对象，通过比较国内外领先企业的具体做法，对该公司的快递配送策略发展提出建议，进行可行的配送优化策略研究。
所以本文在阐述民营快递行业发展现状的基础上针对Y公司在物流配送出现的问题进行调查分析，提出了解决问题的对策与措施。目的是使该公司在日益激烈的行业竞争中能认识自身的劣势与环境的威胁，充分利用自身优势与机会，形成自己独特的经营模式，降低物流成本，优化配送机制，为顾客提供优质服务，巩固并提高行业地位，实现社会、顾客及企业的可持续发展。
关键词：电子商务 民营快递业 配送策略
ABSTRACT：Rapid development of electronic commerce makes the express delivery industry began to enter ordinary consumers consumption platform, but the Courier industry development was restricted, by gradually appear the disadvantages of private express delivery industry is a main part, as the industry in developing will meet more problem. And today's express delivery industry is the main problem is the unreasonable distribution strategy. With specific companies as objects, through comparing the concrete practice of leading companies both at home and abroad on the company's express distribution development policy recommendations, feasible distribution optimization strategy.
So in this paper, on the base of the current development of private express delivery industry for Y company in logistics distribution problems in the investigation and analysis, this paper puts forward the countermeasures to solve the problem. Purpose is to make the company in the increasingly fierce industry competition can know their own weaknesses and environmental threat, make full use of their own advantages and opportunities, formed its own unique business model, reduce logistics cost, optimize the distribution mechanism, to provide customers with quality service, consolidate and improve the industry status, realize the sustainable development of society, customers and enterprises.
Keywords：electronic commerce；private express delivery industry；distribution strategy
