ABSTRACT:Firstly, this essay introduces the background and meaning of this issue research and the research situation over home and abroad. It clarifies the improvement urgency of Newspaper Group in the context of integration of three networks. Secondly, it recommends the import and economic meaning and the methods to improve of Six Sigma method which is a new popular idea quality management. Then I put the emphasis on the management method and work process of Southern Newspaper Media Group which is the best one in China. Meantime I provide the relevant program and concrete measures. This essay chose a less narrow point because this issue is a large systematic engineering. Through the whole process of analyzing case, this essay chose the easiest process to quantify in the whole news production. I have also made a case analysis on Southern Weekend which is a well-known newspaper belongs to Southern Newspaper Media Group as an example. I would like to discuss the feasibility to bring in Six Sigma and analyze its specific circumstance by studying data and scanning materials. Finally, I try to evaluate and analyze this issue on two sides and look into the reasonable distance to the study prospect.
Though this essay is based on method research and fact analysis, the project belongs to the single case because of the limitation of time and condition. It doesn’t have a wide content and it remains to need to improve in many respects.
Keywords: Six sigma; Southern Newspaper Media Group; Going for perfect; improve process