摘要：人类从原始社会的农业文明逐步走向现代化的工业文明，伴随着全球的人口的数量的急剧上升和经济规模的不断壮大，所带来的一些环境问题也越加的严重，工业化发达的今天，越来越多的严重环境问题也在一次又一次的给我们人类敲响着警钟。随之而来以低碳为主题的一系列活动也越来越引起我们的关注，我们开始不断的寻求新的能源去取代原有的高耗能能源，我国主要以煤炭等高耗能能源为主的重工业在转型和调整产业结构方面，也面临了越来越多的挑战。在我国，实行改革开放以来，一些企业不再只把目光集中在国内市场，而是放眼在更为广阔的国外市场，当下经济全球化的国际行情，给这些企业带来了新的机遇和新的挑战，面对着这些机遇，很多企业纷纷开始将自己的产品往国外销售，这也给这些企业带来了前所未有的困难，一些发达国家运用先进的科技进行创新技术、产业结构、创新新能源开发利用，这就在一定程度上对我国的产品产生了巨大的压力。
本文以江苏为例，通过对江苏低碳经济的发展现状分析，分析出江苏发展低碳经济现有的问题及原因，结合现阶段江苏的出口的产业结构和所存在的问题，分析出口引入竞争对江苏出口的企业产品的影响，江苏企业可以利用出口倒逼机制不断的加强企业自身的产品创新，拥有自主产权、完善产业结构、开发新能源等，使江苏的低碳经济发展可以得到更好的发展，使人与自然和谐共存，走可持续的道路，使企业取得竞争优势，占有更大市场空间，不断推进江苏向更高的一个层次发展。
关键词： 竞争优势；倒逼机制；低碳经济
Abstract：From primitive society to modern industrial civilization, the environmental problems are getting more and more serious with the rising amount of population worldwide and the ever-growing economic scale. Today, serious environmental problems are continually striking the alarm bell to us human beings. Therefore, the theme of low carbon consumption draws people’s attention. We are starting to seek for new energies to take the place of the old high-consuming ones. The heavy manufacture, which relies on high-consuming energies such as coal, meets more and more challenges when it tries to adjust its industrial structure. After the open policy, some of the enterprises do not only pay their attention to domestic market, they also put much emphasis on the wider global market. Economic globalization brings new opportunities as well as new challenges to these enterprises. Many of these enterprises begin to sell their products overseas in order to grasp the opportunities, and this leads to new difficulties. Some advanced countries make use of new technologies in industrial structure and the exploiting of new resources, which poses great pressure on the products of our country.
This paper, taking Jiangsu as an example, analyzes the existing problems and reasons to develop the low-carbon economy by analyzing its present situation. Combined with the present export industrial structure and its existing problems, this paper also analyzes the influences of enterprise products from Jiangsu caused by the export competition. In order to get a better development of the low-carbon economy in Jiangsu, to make a harmonious coexistence between human beings and the nature, to get more market space during the competition and to continue to promote Jiangsu to a higher level of development, Jiangsu enterprises can take advantage of the Anti-Driving Mechanism to constantly strengthen their own product innovation, to set up the independent property, to perfect the industrial structure and to develop the new energy.
Key words：Competitive Advantage; Anti-Driving Mechanism; Low-Carbon
Economy
