摘要:伴随着全球化的迅速发展，世界经济、政治、文化也在不断发展中互相影响着。美国凭借强大的经济实力与政治影响力，将其文化价值观通过各种各样的方式传播到世界各国，好莱坞电影就是美国传媒的一个典型代表。它以其先进的技术与创作手段高居世界电影的巅峰之位，在为美国创造了巨大财富的同时，也向全世界传播了以美国价值观为主导的文化价值观。随着好莱坞电影的流行，大学生也应该对其有正确的认识。大学生作为年轻一代的代表，思想还处在成长期，比较容易接受新事物，但也容易受其他价值观的影响。本文以徐州工程学院大学生为调查对象，调查好莱坞电影对他们的影响。好莱坞电影一方面对大学生具有积极影响，加强了大学生的开拓创新意识，促使大学生实现自我价值；但另一方面也具有一定的消极影响，暴力色情等因素也随之而来。为此，除了学校加强教育和大学生提高自身素质之外，国内电影也要提升自身质量与影响力。通过各种途径，引导大学生正确鉴赏好莱坞电影，树立正确的人生价值观。
关键词 好莱坞电影；当代大学生；价值观；徐州工程学院
Abstract:Along with the rapid development of globalization, the world economy, politics, culture also has a growing influence each other. While the United States, with its strong economic power and political influence, its cultural values spread to countries around the world through a variety of ways. Hollywood movie is a classic masterpiece in American media. With its advanced technology and the creation method of the peak of the world film, for the United States has created a huge wealth at the same time, more to the world, the values in the United States as the dominant cultural values. With the popularity of Hollywood movies, of course, a weakness, college students should have a correct understanding. As a representative of the younger generation of college students, the thought is still in growth period, easy to accept new things, but also easily influenced by other values. This paper takes Xuzhou Institute of Technology as an example to study the investigation of Hollywood movies influence on contemporary college students. The results of the survey we found that Hollywood movies bring positive influence to college students, not only strengthened the students' innovation consciousness, and also to some extent, prompting students to realize self value. Violence, pornography and other negative factors also come at the same time. Too much emphasis on individualism also makes students lose sense of national pride. But contemporary college students have certain self cognitive ability. They can properly deal with the effects of Hollywood movies. In order to minimizing negative impact, in addition to strengthen education in the schools and students themselves to improve their own quality. The social had to improve the quality of the domestic film and influence. We must truly strengthen college students' quality and accomplishment.
Keywords Hollywood movies contemporary college students values Xuzhou Institute of Technology
自去年年初以来，国产电影每个月几乎都会遭遇一至两部好莱坞大片的围攻，票房并不太理想。好莱坞大片来势汹汹，国内整个电影行业的应对还是很仓促，这是中国电影产业发展起来后，所面临的最大一次危机。外来电影的汹涌来袭下，再加上国内大多数人都热衷于好莱坞电影，就更加使国内电影业雪上加霜。除此以外，好莱坞电影中西方国家的意识形态和文化价值观都会影响正处于思想和行为逐渐成熟与定型时期的大学生。这一时期的大学生都必须面临很多人生的重大抉择，包括其价值观与人生观的形成。好莱坞电影中所隐藏的西方主义文化正潜移默化地影响着青少年，在带来积极影响的同时，也容易使其思维逐渐偏离正确的轨道。如果此时不能正确地引导他们，就容易使他们的思想进入误区，从而行为上也产生偏差。
好莱坞电影对我校大学生的影响究竟如何呢？以好莱坞电影为代表的美国“普世”与“大众”文化是否已经影响到我国大学生的思想？因此，笔者做了一个关于好莱坞电影对我校大学生影响情况的调查。通过实地调查大学生观看好莱坞电影的情况，与之进行全面沟通和了解，从而了解好莱坞电影对当代大学生的影响力到底有多少，以便更好地引导、帮助他们合理利用大学期间的空闲时间，形成正确的生活方式、娱乐方式以及思维方式。
