摘要：特装展示设计是一门综合艺术设计，它主要是为商品服务的。它是在特定的时间和空间内，运用艺术设计语言以及艺术的表现形式，对空间与平面进行精心创造，展示宣传的主题，让观众能通过展示设计，了解商品所蕴含的内在文化，而装饰风格正是凸显文化内涵的有效手法之一。因此，通过现代简约风格来表现藕香榭特装展示设计，突出藕“出淤泥而不染”的特性与更深层的文化内涵，既用现代简约风格文化反映其优雅与高贵，又体现出一种商品的特色，让大众有一种耳目一新的视觉感受。
关键词：藕香榭 特装展示空间设计 现代简约风格
ABSTRACT:Special display design refers to the exhibition and conference, creative design and special production for more than one standard booth or open booth, booth that required to achieve an ideal effect. Special equipment exhibition design is a comprehensive art design, it is mainly for goods and services. In a certain range of time and space, using the form of art and the art of design language, through the space and plane carefully to create, attempt to explain the exhibits propaganda theme, to achieve perfect the purpose of communication, to the audience to see the exhibition design, knowledge of the culture of goods becomes more and more important, special equipment exhibition space design, decoration style performance is particularly important, through the modern minimalist style to show the lotus Pavilion special equipment exhibition design, highlight the lotus root of this plant is silt but don't dye, because modern minimalist style culture reflect the elegant and noble, reflect a kind of commodity characteristics, let people have a deep understanding of their.
Keywords：Lotus Pavilion special equipment exhibition space design of modern minimalist style
当今社会，科技发展日新月异，人们的思维观念、行为习惯发生着巨大变化，这些变化必然会对艺术设计带来影响和改变，作为艺术设计的一个细小门类---特装展示设计，也要顺应时代潮流的发展，一种装饰风格的设计表现，就是为了更好的表现这种商品的文化，体现这种商品的文化内涵。一个成功的特装展示设计不仅要做到构思巧妙，创意不落俗套，还要在特展中赋予某种文化主题，这才是特装展示之本。
使特装展示设计风格出现多元化的特点。藕这种农产品的产品文化的特装展示空间设计就是要在特装展示中的装饰风格文化上下功夫。要想较好地体现装饰风格的文化性，就要 “适时、适地”地运用恰当的装饰手法来创造出美观舒适、功能合理、满足人们需求的展示环境。藕香榭特装展示设计就是利用人们饮食休闲的各种需求，结合现有场地的整体布局特点，采用现代简约风格，在设计中融入一些藕的中国元素来表达，让大众对一种产品的深入理解。
