【摘要】江苏电视台在相亲节目、选秀节目热潮当头之时，坚定的推出了《非常了得》这档新型益智类娱乐节目，并且大受好评。本文以《非常了得》为例，尝试从益智类节目现状入手，分析《非常了得》的节目优势与特色，总结其成功因素与创新元素，预测中国益智类节目的未来走向。本文重点分析《非常了得》节目所占优势，从“平民化”到“脱口秀”再到“辨人识事”,节目卖点层出不穷。从这种有中国特色现代感的新型益智类娱乐节目当中，学习及开拓益智类节目的新型模式，提高节目品位与深度，让其成为高质量的王牌综艺。
【关键词】非常了得；益智；脱口秀；平民化；现代感
Abstract: Although hit shows and talent shows are booming on TV and have got much attention in the majority of audiences over the past two years, Jiangsu TV has firmly launched a new type quiz show called Fei De Will Watch, which is spoken highly by people from all works and has received favorable comments. The article is intended to study the status of quiz show by taking Fei De Will Watch as an example. It will analyze the mode of operation and its characteristics，summarize the factors contributed to its success and creative elements，then predict the future direction of Chinese quiz show. The essay attaches great importance to edges Fei De Will Watch holds such as plebeianization and talk show. Moreover, the non-stop selling points reflect splendid essence of the show through matching people with their own occupations or what they have done before. Altogether, the new quiz show is a great example that embodies characteristics of modern China and deserves to be the ACE art in the future. As far as the Chinese TV producers, they need to learn from the new type of TV shows, improving their shows into a new higher level.
Key Words: Fei De Will Watch；quiz show；talk show；plebeianization；modernization
