外国语学院英语专业的学生的中英文姓名进行研究：（1）中文取名习俗影响下的该专业学生的中文名字研究；（2）英文取名习俗影响下的该专业学生的英文名字研究；（3）现代取名习...

这篇论文旨在讨论英汉两种广告用语之间的异同，主要结合中英两种不同的文化价值观、文化语境和时间观念三个方面。一般来说，中式广告提倡传统价值观，如集体主义、崇拜历史、...

由于广告是一种具有很高商业价值的实用文体，广告翻译的关键就在于实现广告的预定功能。费米尔的目的论认为翻译是有明确目的的跨文化交际行为，它对译者和译文都具有重要的指...

本文由五部分组成。第一部分为绪论，介绍了本文的研究背景、研究意义、文献综述和论文结构。第二部分介绍了广告翻译的原则， 第三部分是中英文广告的比较，主要介绍了中英广告...

本论文通过对中英文化中礼貌语的对比研究，阐明中西礼貌用语的共性和差异性，以及在不同文化背景下，中英不同的礼貌原则和各自的侧重点。通过研究，可以使人们在社交过程中，...

为了对英汉民族在语言、文化的异同有更深刻的把握，以便于译者在英汉翻译中更得心应手，本文就英汉翻译中一些基本的颜色词的使用及其文化内涵做一个分析比较。...

Advertising language has been a popular object for pragmatic researches in recent years. It features typically as dynamic and complies with social trends. The rising of We-Media is now playing its significant role in forming a brand-new styl...

Color terms are the words that used to describe the things in colors. Because language is an important part of culture and different nations have different cultures, color terms, as a part of language, have different connotations in Chinese ...

Trademarks are the distinguishing signs used by enterprises and individual businessmen to distinguish their quality, specifications and characteristics of the production, manufacture, processing and distribution of a commodity. The World Tra...

With the development of economy and society, advertising plays a more and more important role in human consumption and cultural life，which has become an important aspect of mass communication, and has permeated the human life through the ...

本文以十七大报告为素材，旨在研究英汉两种语言在翻译过程中对词组及句子结构的不同顺序进行比较，找出其相同点和不同点，从而了解一些翻译过程中常见的差异现象，对内容进行...

Culture as one of the most important parts in human life has great impact on all aspects of human life and most human actions have their roots in culture. Culture has written and spoken languages as the main carriers. Newspaper is an importa...

The main purpose of this paper is to compare the differences between Chinese and English color words in terms of word building, history, politics, economy and daily usage and give some suggestion to help English learner to avoid cultural mis...

In our English study, we may find that idioms with same meanings usually have different expressions in different languages. Thus there are many differences between English and Chinese idioms. ...

英文绘本为学生提供了一个完整的语言学习情境，能有效地激发学生的阅读动机，让不同层次的学生得到知识的增长并体验到阅读的乐趣。本文将从英文绘本着手，并探究其运用于小学...