Since the implementation of reforms and opening up policy in 1978, China has achieved rapid development of its economy, which pushes forward the tempo of Chinese globalization. Then with the entry into WTO, and as a host of Ol...

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The animation started at the beginning of 20th century. It is a special art style combining cartoons with movies. The designers of animation have created lots of great animation works which are full of wisdom and imagination. It is very popu...

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With the development of world trade and transnational corporations, more and more advertisements have poured into our daily life, and then the translation of advertisements has played a very important role in the international business. ...

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Traditional economics is based on the assumption that human being is sane and selfish. For example, entrepreneurs want maximal profits, so they often adopt rational pricing strategies. However, in market competition, due to the sanity and th...

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Mark Twain is born on November 30, 1835, in Missouri, and grows up in the river town of Hannibal. After his father dies, he begins to seek his own fortune at the age of 12. Twain is restless when he is young and moves a lo...

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In business, it is mostly through negotiations that exporters and importers bridge the difference and reach a fair and mutually satisfactory agreement. Business negotiation plays a basic part in a transaction, because the buyers and sellers ...

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Ellipsis can be seen as a practice use in English. It can be defined as the omission of words recoverable or understood from the situational context or the surrounding text (Biber et al., 1999; Carter and McCarthy, 2006)....

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Therefore, this paper will analyze and discuss English advertising slogans from the perspective of the violation of Grice’s Cooperative Principle. It studies advertising slogans in English, drawing on the previous research findings on adve...

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Charlotte Bronte, renowned as one of the famous English women novelists during the Victorian Age, was born in 1816, at Thornton, in Yorkshire, England, and passed away with an unborn baby in 1855. Her father, Patrick Bronte, was an Irish Ang...

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Nowadays, with the increasing exchanges from all over the world; all kinds of culture collide, compete and harmonize each other. Eastern and western cultures are two totally different cultures and neither can be replaced. In order ...

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In the marketing mix, apart from the visible factors like the demographic, politic and economic elements, there is an invisible but very important one: that is, cultural element. Since different countries and nations have formed differ...

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Advertising is a publicity measure which uses some forms of media and aims to deliver products’ or services’ information widely, in order to reach some special needs. Advertising enjoys a long history in different countries with differen...

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Woolf is famous as a feminist. Her beliefs and behaviors are based on feminism. To put it simply, feminism is mainly focused on women's issues. It refers to the movements aiming at establishing equal rights and opportunities for women pa...

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However, what is language? Somebody have said that language is one of the most difficult words in the English. George Trager defined language as a system of arbitrary vocal symbols by means of which the members of a society interact in terms...

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Amy Tan was born in 1952 in Oakland, California. Her mum Daisy and her dad John Tan both emigrated to the U.S. from the east country china some years earlier before they had the birth of Amy Tan. Obviously, Tan was o...

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Robinson Crusoe(1719) is one of his masterpieces. After it has been published in 18th century, the adventure story enjoys great popularity, at the same time, it also earns Defoe great reputation. In this novel, Defoe reviews the growth of Ro...

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With the development of society, people from different countries communicate more than before. In order to maintain harmonious interpersonal relationships, people pay more attention to the use of language skills. For making the expression mo...

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George Gordon was born in an impoverished noble family in London in 1788, a year before the French Revolution. He is one of the most prominent romantic poets who write thousands of works. Before he was 10 years old, the boy has be...

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In “My Antonia”, the author uses a special way to tell a story. Cathy describes a picture that men and nature live in harmony by Jim’s memory. Antonia is a vivid example of women’s close relationship between land and animals. We...

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Harriet Beecher Stowe was an American female novelist in the nineteenth century. Harriet was born into the famous puritan family, and she was brought up in a strong religious atmosphere. She was deeply influenced by Christianity and became a...

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William Makepeace Thackeray was born of English parents at Calcutta in 1811. His father held an important post under the East India Company. When the boy was five years old, his father died. His mother returned with her child to Englan...

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Vanity Fair is the British novelist—Thackeray’s famous work which was written in the nineteenth-century and this novel is the most famous one among all his works. It is also a famous British satirical novel of critical realism....

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In the first quarter of the twentieth century, America developed very fast and created great material wealth owing to the industrializing progress. Though America was in a period of prosperity, it was impossible for everyone who was in Ameri...

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Many researchers have concentrated on politeness in communication. Goffman (1967) put forward the notion of “face” (1). Based on the notion, Face theory was put forward as an important theory on politeness by Brown and Levinson (1978). A...

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近年、日本語学習者の数は年々増えている。日本語と中国語とも漢字を用い、発音は異なっても、同じ単語を共通の意味で用いる場合が多くあることから、多くの中国人は日本語に...

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お茶は我々の生活の中で欠かせないものです。古代から中日両国は二千年あまりの友好交流の歴史があるのをきっかけ、私は中国の茶道と日本茶道を研究するようになりまし...

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私たちは日本語を勉強する時、日本の言語をよく理解できない、特に曖昧語は難しい。曖昧な表現は相手に困らせる。日本語をもっとよく身につけるため、私たちは曖昧語を勉強す...

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文学は現実の生活を描写することもある。昔の古希臘の賢人のアリストテレス①は文学が現実のアナログと思う。そして19世紀のロシアの作家、チェルヌイシェフスキー②は文学が現...

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日本人の根気の一つとしての集団意識は、大勢の人を合わせて、ひとつの目標を目指して、あまり広くない島国である日本を世界経済に脚光を浴びさせた。それでは、日本人の集団...

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日本人にとって狐は古代から身近な動物だった。その狐が霊力をもち、やがては狐信仰、あるいは狐憑きといった日本に特有の伝承となって定着していく。日本の狐に関する民話や...

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