This thesis consists of five parts: the first part is an overall introduction of this thesis, including background information and the structure of this thesis. The second part is an introduction of the functional equivalence theory, which w...

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With the development of the society economy, more and more people think much of the quality of life. Therefore, skin care products play a more and more important role in people’s life. Advertising is not only an effective way to improve th...

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In recent years, an increasing number of researchers draw their attention to translation of rhetorical devices in English advertising. From the perspective of rhetorical devices via literal translation, free translation and transliteration,...

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Living in this epoch surrounded by multifarious kinds of information, advertisement is ubiquitous and indispensable. It has been integrated into daily lives closely. No matter when searching on the Internet or on the way to the position, a w...

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Today, there are many existing problems in translation process. Improper use of lexical collocation stands out as one of them. Translators often place too much attention to words. This has almost become a phenomenon. Form the very beginning ...

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Cultural relativism believes that all beliefs, customs, and ethics are related to the single person within his own social setting. That is to say, people think one thing is moral in one society may be considered immoral in another, and beca...

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The recent centuries have witnessed the dramatic changes of people’s life, one of which is the uprising of advertisement. Everyone may easily find themselves surrounded by different kinds of advertisement in their daily life, where the imp...

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Nowadays, business English letters becomes a crucial method of communication in the economic areas. Under the circumstances of integration of world economy, the business letters play a very important role in the foreign trade, business comm...

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The applications of pragmatic strategies are not only in advertising, literature, law, but in the actual operation of business English negotiations, pragmatic strategies have an effect that cannot be ignored. A barrier between two countries ...

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With the accelerating process of global economic integration, business activity has become more and more frequent. Business negotiations play a very important role in the business activities, which are a cross-border activity in the internat...

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With the development of the global economy, business correspondence has played an important role in modern international trade. Business letter has its own unique characteristics and requirements in the language. The writing forms and method...

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The thesis is to figure out cultural impacts on business negotiation, so supportive theories have to be professional and authoritative. When it comes to cultural differences and cross-cultural communication, Hofstede’s cultural dimensions ...

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本课题主要探讨了商标翻译及其原则，分析了商标翻译的作用、常见手法、存在的一些问题和原则等。并在此基础上，为之提出了行之有效的翻译策略，从而使得商标的翻译在商品的营...

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As the process of globalization of the world economy accelerates, more and more businessmen have realized the importance of business negotiations gradually. When different companies represent different interests at the negotiating table, bot...

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这篇论文主要通过目的论来分析英文化妆品说明书的翻译技巧。首先以英文化妆品说明书作为研究主题，并系统地分析了其主要组成要素、功能以及语言特点；其次概述了目的论以及翻...

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The paper starts with a brief introduction to the background of this study, including the necessity of this study and its organization. The second part is literature review, focusing on the studies of the language of humor at home and abro...

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With the progress of economic globalization, the international trade is booming. It goes without saying that communication between countries is more and more important. Therefore, communication becomes a tool to develop the international tra...

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With the globalization of economic activities, the economy and trade relationship between our country and other countries had developed rapidly. Advertising has become an important way for companies to sell goods to consumers, tap the market...

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Against the background of economic globalization and social development, communication among countries has become one of the important ways to increase business activities, and the most powerful evidence is the negotiation. As we all know,...

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With the deepening of economic globalization and communication, English has grown in popularity among people all over the world. To some extent, our world is becoming smaller and smaller. Against such a background, cross-cultural business ac...

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With the development of commodity economy, people are surrounded by all kinds of advertisements. Advertisement is not only an economic activity which transmits the information of merchandise, but also a guide which helps people compare and s...

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With the development of internationalization, China gets into a new stage of comprehensive development. China's economy is gradually converging with the world. The advertising industry is also developing rapidly, advertising language is the ...

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Business English is to use English in business environment and activities. Business English correspondence is combined with English writing and foreign trade. It belongs to ESP (English for Special Purpose). In addition, business English cor...

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This thesis has a great importance for English News’ readers and translators. It takes the Economist 2016 as an example, summarizes the characteristics of English news headlines, and puts forward some translation strategies of English news...

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Different culture has constituted different negotiating styles. The negotiators who have different cultures would instinctively take different measures to achieve the goal of successful business negotiation. So the differences in geology, po...

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This paper is divided into five parts. The first part is the introduction. The second part is the definition of advertising language and culture. The third part is from the cultural differences between China and the West on advertising langu...

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广告的主要目的就是吸引消费者的注意，引起他们的兴趣和激发其购买的欲望。由于语言是创造广告的重要工具，所以对其在广告领域中的使用进行分析很有必要。语用学是一门研究语...

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本文对小说《德伯家的苔丝》开展隐喻运用研究，运用了概念隐喻理论对《德伯家的苔丝》中的隐喻进行分析，通过分析小说中蕴含的颜色隐喻、动物隐喻等，进一步探讨隐喻的应用对...

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小说翻译中，选择归化还是异化一直是普遍争论的话题。1995年后殖民翻译理论家劳伦斯·韦努蒂最早提出“异化”翻译理论，用来区别术语“归化”。20世纪80年代以来随着经济全球化和...

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双关语是广告文体中一种十分常用的修辞手法，它不仅能使广告语言、丰富、诙谐，而且能使广告引人注意，便于记忆。巧妙地运用独具匠心的双关可大大增强广告语言的艺术感染力和...

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