Advertisement is a form of media which emerges with a certain purpose. It widely passes information to the public. Generally speaking, it includes non-economic advertisement and economic advertisement. Non-economic advertisement is not a f...

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本文主要探讨言语幽默的本质、语用特征、语用功能等，深入分析其在商务谈判中所起到的作用。本课题拟解决的问题具有实际意义，即在商务谈判的实际过程中，谈判人员如何使用言...

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研究意义：作为一种与经济生活息息相关的语言沟通技巧，委婉语的巧妙使用促进了人际关系的和谐，使合作双方交往达到共赢。目前对委婉语的研究主要集中在委婉语的交际功能及其...

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本文主要以汽车广告英语中的语义修辞为研究主体，探析汽车广告中如明喻、暗喻、拟人、双关语等修辞的特点和作用，一方面有助于广告商进行成功的广告创作及翻译，另一方面使消...

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本文试图以中国翻译学派严复的“信”，“达”，“雅”翻译三标准，国外以巴斯内特等代表的“文化翻译学派”以及奈达的翻译对等理论等为基础，分析企业外宣材料汉语英译的特点...

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本文以Halliday语篇功能理论为基础，从语篇的视角探讨和研究了商务英语合同中被动句的功能，有利于增强书面合同的正式性和准确性，提高商务活动信息交换的效率。因而，只要灵活而...

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Modern technology has driven the world into a new commercial kingdom that requires more effective and efficient communication. It is the primary means for most enterprises and institutions to write business letters in external communication....

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由于语言和文化上的差异英文报刊标题中大量使用的修辞手法和文化含义给我们的理解和翻译带来了一些困难。通过了解英文标题的语言特点和翻译策略，用目的论来指导英文报刊的翻...

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When it comes to trademark translation, we must first of all emphasize the quality of its translated version because trademark translation itself is by no means an easy task. On one hand, it has to meet the features and requirements of a tr...

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Nowadays, English business letters play a more and more important role in business activities, especially in export and import trade. A good business letter can improve the success of trade, on the contrary, if we can’t use the correct bus...

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Since the reforming and opening up in 1978, China has interacted with the foreign countries very frequently, and has built close business relationships with most of them. As we are indulging ourselves in the exotic commercial relationship w...

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Considering that the pun has been applied broadly in advertisements, pun itself must have its special charms. Not only pun is capable of yielding the most successfully contextual effects, possessing the specific functions ,but also can achie...

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More and more automobile trademarks have sprung up because of the flourish of automobile industry of foreign trade. So, to keep the trade go smoothly, it is necessary for us English learners to translate automobile trademarks into the target...

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Generally speaking, this paper can be mainly divided into six parts. The first part is the Introduction. In the second part, a literature review is given. The third part is translation theory. The forth part is about what is translation from...

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How to confront with this world which is full of fierce competition? It is an unavoidable question to answer. The easiest answer is to be active in business trade. There are a number of factors affect this activity such as economic environme...

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Business trade is the prominent part of human experience. In ages, the role of business activities is vital. With the emergence of China as a big power, more and more people pay attention to the business trade of China in the world, and the ...

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As the process of economic globalization speeds up, there is an increasing number of enterprises taking part in international competitions. So Business English has become an indispensable tool of communication in the world economic activitie...

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While applying the theory to business negotiation, we should have a knowledge of different factors which affect conversational implicatures. Considering the negotiators from different countries or regions, learning about cultural differences...

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With the rapid development of China’s economy and culture and frequent exchanges with foreign countries in the past few decades, the influx of information into China has been growing. As a result, a large quantity of English lettered words...

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本文分析广告的特点并探索广告翻译的策略。广告的特点不同于广告的整体设计。首先，广告定位不同是由于文化和理念的差别。其次，广告的收费化展示了广告的商业化。最后，广告...

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With the rapid development of society and economy, the pace of globalization has been increasingly accelerating. As a result, the business communication around the world has been more and more frequent. Business letters gradually become an i...

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During the past several decades, the globalization and commercialization have made our world smaller and got people closer. The Chinese market has been flooded with a wide variety of foreign commodities from all over the world and vise verse...

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With the development of the global science and technology, the trade contact between China and other countries is widening day by day. Trademarks play an important role in the market. A well-translated trademark will make great contributions...

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本文将研究怎样使用时间介词to才能使商务文本中的相关描述清楚、无歧义，避免产生纠纷。随着英语商务文本在国际商务交往中显得越来越重要，商务文本也逐渐成为商品走向世界，开...

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Though many scholars have studied the translation of cosmetics for several years, a review of translation theories has indicated that the theories, which can be applied to the translation of cosmetic specification, are still limited. However...

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Among the abundant cultural heritages, essay enjoys a famous reputation and plays an important role. Therefore, it is necessary to spread excellent Chinese essays to the international community, which lies in the hands of translators....

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整体而言，学生对英语语法学习策略的使用处于无意识状态，导致语法学习效率低下。学生应该树立正确的语法学习的态度、了解语法学习策略，并针对学习目标，有效应用各种语法学...

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Toni Morrison, an outstanding American black woman novelist, editor, and professor, was born in Lorain, Ohio. She comes from a working-class family. Although living in an ordinary family, she still seized every opportunity to read when she w...

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Thomas Hardy is a productive British author. In all his life, he wrote more than 20 long novels, and all Hardy’s novels can be classified into three categories: novels of characteristics and environment, novels of romance and fantasy, and ...

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Nowadays, economic globalization and cultural diversity play an important role in the world, so cultural exchange promotes the development of politics, economy, culture, science and technology among various nations. Along with the rise of st...

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