摘要: 体育消费是现代生活消费的一个重要组成部分，也是体育经济学研究的内容之一。本文以XX学院的非体育专业学生为研究对象，运用问卷调查、文献资料，对XX学院非体育专业学生的体育消费意识、体育消费结构、体育消费水平等方面进行了调查、分析，认为XX学院非体育专业学生对体育消费持肯定态度，但消费总体水平较低；体育消费以实物消费为主；不同性别之间的大学生体育消费存在差异性，男同学整体的消费金额上要高于女同学；不同年级大学生体育消费水平存在差异性，大四的同学体育消费水平要高于其他年级的同学。通过了解XX学院非体育专业的现状从而引导我校非体育专业学生科学、健康的消费行为，增进校园文化和精神文明建设，带动我校体育场地设施的改善，开发我校体育消费市场。
关键词：非体育专业；大学生；体育消费
ABSTRACT: The consumption on sport is not only an important part of modern life,but also one contents of the sport and economic research. In this paper, the non-professional sport students in the Hong he university is studied by using questionnaire, literature and mathematical statistics, including the consciousness, the structure. According to the research, we investigate and analysis these statistics and then we think the non-professional sport students hold a positive attitude to the sport consumption but a low level in a whole. In addition, the sport consumption is mainly about expense of primary. What is more, the boys and the girls have different options and in total the male students spend much more on the consumption amount than the female ones. In the end, there are differences between different grade students on sport consumption level, showing that senior classmates are on a higher level than other other on sports comsumption.By understanding non-professional sport status in the Honghe university,we can lead non-professional sport students to a more scientific and healthier consumption activity,promote the construction of the campus culture and spiritual civilization, drive our school to improve our school sport playgrounds and facilities and develop the sport consumption market.
Keywords：Non-professional sports；College students；Sports consumption
