摘要：本文通过文献资料法、实地考察法、访谈法等，针对大理三月街赛马大会的比赛现状进行调查分析，找出目前存在的一些具体问题，提出今后赛马大会的发展方向和相关措施。借助大理旅游这一特色使更多的人认识赛马，并不断与各地赛马进行广泛交流促进发展。并根据大理三月街赛马大会发展的巨大优势和潜力，提出发展大理三月街赛马大会的建议，以期待赛马大会不断完善和发展。
关键词：大理；三月街；赛马；现状分析；发展措施
ABSTRACT：This article through the literature material method, field investigation method, interview method, etc,in march the marble street racing game analysis of the investigation,Find out the existing concrete problems,put forward the horse racing development direction and the related countermeasures.With this one characteristic of Dali's tourism making more and more people know horse racing and constantly extensive communicate with other racers to promote the development, And according to Dali march street racing conference's development's huge advantage and potential, put forward to the advice to develop Dali march meeting street racing,look forward to the race to developing and perfecting.
Keywords: Dali; March Street; horse racing; to analyze the current situation; development countermeasures
大理三月街赛马发展体育旅游有着得天独厚的条件，如：骑马观光、骑马游名胜古迹、骑马打高尔夫、马术俱乐部、赛马主题酒吧等体育旅游资源。虽然如此，但这些资源并没有得到实质性的开展。因此，应该抓住机遇与当地旅行社合作制定和推行这些旅游资源，加快大理市的旅游业，促进大理经济的发展，使本地居民更进一步的了解大理三月街赛马，丰富当地居民的休闲生活，改善本地就业压力等。
