摘要：慈善组织的本质特征是公益性和社会性。公信力就是其生存、发展的“生命线”。如果失去公信力，慈善组织就如同无源之水、无本之木，丧失了生命力。本论文以河南安阳工商业联系会、安阳县红十字会滥用善款，明星诈捐等事件为背景分析了中国慈善组织公信力缺失的现状。中国慈善组织公信力缺失表现在资金监管方面几乎空白；社会捐赠资金去向不明；社会捐款急剧下降。分析了慈善组织公信力危机出现的原因：政府与慈善组织不分；慈善组织信息的公开不透明；慈善组织缺乏有效地监督；慈善机构的相关工作人员侵吞善款。本文借鉴国外经验并结合我国慈善组织的实际情况，通过理清慈善组织和政府的关系、加强慈善组织的自身建设、完善对慈善组织的监督、加强对慈善组织方面的立法、推进慈善组织信息的公开等方式来提升慈善组织的公信力。完善中国慈善组织治理，提升慈善组织的透明度，对慈善组织的运作做有效的监督，重建社会公众对慈善组织的信任，促进慈善组织的良性发展。对社会转型时期我国慈善组织的公信力进行全面的研究，对于维护社会的稳定、增进社会成员的福利、改善民生、促进社会进步等都具有现实的意义。
关键词：慈善组织；公信力；危机；应对
Abstract：Recent "Guo Mei Mei" Red Cross Society of China to the forefront of public opinion, charitable institutions lack credibility has once again caused the general public of issues such as heat, charity once again become the focus of attention. Charity is the essential feature of public welfare and social, so it is the credibility of survival and development of its "lifeline". If the charitable organization loses credibility, charitable organizations, like water without a source, like a tree without roots, loss of vitality. Analysis of present situation of Chinese charity organization credibility, explore the causes of decline in its credibility. Learning from foreign experience, combined with the realities of our charity, through clear and the relationship between the government, strengthening the self-construction of charitable organizations, improve the supervision of charitable organizations, improve the self-regulatory mechanisms of charitable organizations, strengthening of legislation, public information for charitable organizations, and other ways to improve the credibility on the wane of the charitable organization. Perfecting China charity governance, enhance transparency of charitable organizations, make to the operation of the charitable organization and effective supervision to rebuild public confidence in charitable organizations, promote the sound development of charitable organizations. Therefore, credibility of charitable organizations during social transformation in China conducted a comprehensive study, maintain social stability, promote social welfare for members of, and improving the people's livelihood, promote social progress will be of real significance .
Key words: charitable organization;credibility;crisis; handling
从理论上看，我国各地区的慈善组织迅猛发展，数量不断增加，但是理论界对慈善组织的研究还非常少，现存的研究要么是从慈善组织发展的正面予以论述，要么是从慈善组织发展中存在的问题予以论述。而对慈善组织公信力方面的研究还比较少，本文将从慈善组织公信力危机和对策角度对慈善组织进行研究。将有利于丰富对慈善组织的理论研究。
从现实上看，本文对慈善组织公信力的研究有利于政府建立健全社会保障体系，实现社会保障社会化是当前我们国家解决民生问题的重要举措。大力发展慈善组织对我们国家的社会保障体系是一个十分重要的补充，因为慈善组织所作用的地方正好是市场和政府的盲区。党的十七大报告中明确提出“加快建立覆盖城乡居民的社会保障体系，保障人民基本生活。要以社会保险、社会救助、社会福利为基础，以基本养老、基本医疗、最低生活保障制度为重点，以慈善事业、商业保险为补充，加快完善社会保障体系”。由此可见，对社会转型时期我国慈善组织的发展进行全面的研究，对于维护社会的稳定、增进社会成员的福利、改善民生、促进社会进步等都具有现实的意义。
