摘 要:耽美文化最早出现在日本，是一种以男性之间不涉及繁殖的恋爱感情为主题，进行文学、动漫创作的亚文化。上世纪九十年代，耽美文化从日本开始传播到中国，逐渐被国内青少年群体熟知并接受。在最近的十年中，伴随着中国互联网事业的成熟壮大，耽美文化也掀起了新一轮的发展高潮，与耽美相关的话题已经成为中国网络上热度最高的关键词之一。前人对耽美文化的研究主要集中在文化、心理学、社会学的层面上，本文将从传播学角度为耽美文化的研究寻找一个新的突破口，从传播学中的网络文化传播方向着手，通过分析耽美文化的传播途径，以及网络对耽美文化在中国的传播所产生的影响，对这一文化现象进行深入的分析和探讨，并提出了耽美文化网络传播的有益对策。同时，本文以中立的眼光分析耽美文化，避免了将这一年轻的文化妖魔化，引导读者以客观、正确的心态面对耽美文化。
关键字：耽美文化 网络 文化传播
ABSTRACT:Tanbi culture originated in Japan , is a kind of men not involving the breeding between feelings of love as the theme, literary, anime subculture. The last century ninety's, Tanbi culture from Japan began to spread to China, the youth group is gradually known and accepted. In the recent ten years, along with China's Internet industry mature, Tanbi culture also set off a new round of development upsurge, and slash the topic has become China's network of the hottest keywords. Study of Tanbi culture mainly concentrated in the culture, psychology, sociology perspective, this paper will learn from the communication point of view to find a new breakthrough for the research of aesthetic culture, starting from the communication in network culture propagation direction, through the analysis of the propagation path of Tanbi culture, as well as the network influence of communication company culture in China, in-depth analysis and discussion of this cultural phenomenon, and puts forward some useful countermeasures Tanbi culture network communication. At the same time, based on the neutral perspective analysis of Tanbi culture, avoids the young culture demonized , guide the reader to the objective, the correct attitude to face the Tanbi culture.
Keywords：Tanbi culture；cultural communication；network
