摘要:本研究通过问卷法和访谈法，了解并描述出当下家长对幼儿进行消费教育的观念的特征，为我们展现当前家庭和儿童的生存状态提供基础。通过分析，研究者将家长的消费教育的观念分为了有意识有引导型、有意识无引导型、无意识有引导型和无意识无引导型四类，并分析了不同的因素是否会对家长形成不同的消费教育的观念有所影响，结果发现其中家长的性别与幼儿的性别对家长形成不同消费教育的观念并无明显影响，家庭的收入水平对家长形成不同的消费观念类型可能存在一定的影响，但无直接关联；而幼儿的年龄则直接影响家长的消费教育的类型，即幼儿的年龄越大，家长越重视对幼儿进行消费教育同时在生活中对幼儿消费教育方面的引导也更多。最后，研究者针对家长的消费教育观念提出了自己的意见和建议。
关键词： 家长 消费教育 幼儿 观念
Abstract:This study understands and describes the characteristic of the concept of consumer education parent to young children by questionnaire and interview , providing the basis for us to show the current status of family and children survival .At the same time , according to the analysis ,the author divides the concept of consumer education of parents to young children into four types :conscious and guiding type ,conscious but no guiding type, no consciousness but guiding type and no consciousness and no guiding type ; the author also analyze weather different elements have effect on the formation of different type ,the results showed that sex of parent and young children have no obvious effect on the formation of different types ; the level of family income might have certain effect, but there is no direct link; child’s age have direct effect on the formation of different types, that is to say, the older the child, the more attention the parents pay to the children’s consumer education and the more guidance in the daily life. Finally, the author give comments and suggestions on parent on the basis of their different types of consumer education .
Key words：parent of a child , consumer education , children , concept.
本研究通过描述当下家长对幼儿进行消费教育的观念的特征，为我们展现当前家庭和儿童的生存状态提供基础。
本研究通过分析，希望得出影响不同消费教育观念类型形成的原因，比如家长的性别、家庭年收入水平、幼儿的性别及年龄阶段等对形成不同消费教育观念类型是否有影响。
本研究通过分析，给不同消费教育观念类型的家长提出可行的建议和意见，希望能为我们对幼儿进行消费教育提供借鉴。
