In order to have a good command of English, we should be familiar with some English proverbs, which is an important part of English language. If we know more English proverbs, we can not only improve our English proficiency, but also know mo...

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The death euphemism is a lingual phenomenon, and at the same times is also a cultural phenomenon in human society. With the differences of the Eastern and Western cultures, there are many differences on the diction and use of death euphemism...

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The present thesis attempts to conduct a brief outline of the formation and development in Chinese and English kinship terms system. By a comparative study of similarities and differences between English and Chinese kinship term system...

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While influenced by the disparity of these factors such as geographical conditions, history, aesthetic values, religious beliefs, etc. the animal idioms also convey specific connotations behind them...

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With regard to the definition of cultural, there are more than a hundred established definitions so far in the world. Culture is an extremely complex concept and multidimensional subject. Many famous Scholars and researchers attempt to defin...

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And it is known to all that as for the different cultures of English and Chinese. There also exist the different uses of their idioms. On the surface , some idioms look so similar, but actually they are quite different in cultural connotatio...

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As we all know, global branding is complex due to the diversity of nationalism, languages and cultures. So when transnational companies promote their brands in a culturally different country, brand name translation becomes inevitable...

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This thesis aims at investigating the different negotiating styles among different countries, the possible conflicts resulting from different cultures, value systems, and the seemingly opposite conflict resolution methodologies among busines...

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Politeness is a social phenomenon, which has penetrated into our daily life. While business negotiation is a human activity which plays an important role in our economic activities, it’s also an activity through language. In negotiation, b...

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The competition among modern companies does not only lie in the quality of the product, but also in the brand. How to make their products or commodities better understood and accepted , or even welcomed by the customers in the market, especi...

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This thesis aims to explore the negative transfer of the mother tongue to oral English for secondary school students in three aspects: phonetics, lexis and grammar. And an interview is designed and adopted in this paper to find out the basic...

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Advertisement and its translation have been investigated from different angles by many scholars, such as the sociological, the cognitive, esthetical perspectives and so on. A striking feature of advertisements is the utilization of metaphor....

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A Dream of Red Mansions has been an extraordinary milestone in Chinese literature. Since its birth, it has been studied from its characters, its theme, its historical background. Moreover, the most active one is the field of studies about it...

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Lackoff, Brown& Levinson, Leech and others have proposed some politeness theories, to help people understand pragmatic speech in social communication. Leech thought that the politeness principle is a major determination of language...

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Metaphor as a rhetorical device is a kind of linguistic phenomenon, which has long received great attention from many scholars. It works as a special linguistic phenomenon and a means of communication. ...

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This paper aims at revealing the cultural meanings of “hong” from its three closely related sources: “Blood,” “Fire” and “the Sun”, studying their respective cultural connotations, and trying to find a proper way to translate...

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Through careful study of the previous research on advertisement translation, the author of this thesis finds that advertising translation has not been adequately studied at present. The author notices that many papers in this field are just ...

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Translation theories of Chinese poetry are being generally evolved through a wealth of practices. So far there has not been a complete and specific study of the translation of numerals, but it now attracts an increasing attention....

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Public sign is a kind of particular style, which is shown to special persons, with a purpose to reach a certain communicative goal. There are such public signs as road signs, advertisements, instructions, billboards, propaganda, tour manuals...

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Thus it can be seen that verbal taboo is an important linguistic phenomenon both in English and Chinese, so it is inevitable for many scholars to make a lot of researches in this issue. However, our researches are not complete,...

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That work, began in December 1902 and was published in 1903. It was titled The Call of the Wild, whose main character is a Yukon sled dog named Buck. Buck, the dog-hero of the story, half St. Bernard and half sheepdog, lives at Judge Miller’...

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It is easy for people to use slang in their everyday life but hard to write about. Different linguists hold different opinions of the definitions of slang. “Slang is a language which takes off its coat, spit on its hands, and goes to work”...

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The present work deals mainly with translation principles of commercial advertisements. The problem to be discussed in this thesis is related closely to emotional transmission. The renowned translator believed that translating means communic...

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This is particularly true of translated news headlines as forerunners to news reports. News headlines reach the audience considerably wider than the translated news story itself, which are strategically used by the editor by choosing emotive...

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Product instructions are usually considered as an important marketing tool since customers prefer to buy products which can be trusted and easy to operate by the instructions. Generally, a complete instruction contains at least four parts, t...

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In all, Lousia published over 30 books and collections of stories. Despite of the worse health, she wrote through the rest of her life. She died on March 6, 1888, only 2 years after her father’s death....

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The description of old scientist’s strong retaliation to Dimmesdale and his personality and psychology portrays a vivid and lively picture. After reading the comments, appreciation and related papers about it, I find myself best interested...

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His works Sister Carrie, Financier and American Tragedy were leading the American writers and readers to know about the naturalism. His sprawling imagination and cumbersome style kept him from performing well in the smaller literary forms...

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Political news English refers to the English used in news reporting, newscast, feature articles and opinion writing. It is a special variety of language and has unique features at various language levels, including the lexical, grammatical a...

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However, there is a lack of research on learning motivation of English majors from private colleges. This study aims to investigate the EFL motivation of English majors from private colleges in order to provide useful reference for English t...

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