摘要:如今，冲动性购买行为越来越普遍地存在于大学生的日常生活中，大学生冲动性购买行为受到人们的广泛关注，冲动性购买行为作为一种非理性购买的方式，不仅会造成资源的浪费和闲置，而且会给大学生增加经济负担造成生活压力，影响身心健康。为此，本研究从大学生个人时间管理倾向的三个维度（时间价值感、时间监控观、时间效能感）考虑，探究大学生时间管理倾向与冲动性购买行为的关系。
本研究主要采用了问卷调查的方法，被试为红河学院222名在校大学生。使用的问卷包括：黄希庭等(2001)编制的青少年时间管理倾向量表(Adolescence Time Management Dispostion Scale，简称ATMD)和阎巧丽编制的大学生冲动性购物的调查问卷。通过对收集的数据进行统计分析，结果表明：
(1)男女大学生冲动性购买行为差异显著，女生的得分明显高于男生。
(2)不同生源地的大学生冲动性购买行为差异显著，城镇大学生冲动性购买行为均值得分高于农村大学生冲动性购买行为的均值得分。
(3)高时间管理倾向组的冲动性购买行为测量的均值得分低于低时间管理倾向组的冲动性购买行为测量的得分。
(4)高低时间管理倾向的男女大学生冲动性购买行为存在显著差异。
(5)高低时间管理倾向的不同生源地的大学生冲动性购买行为差异显著。
通过本次的研究，可以得出的结论是女大学生比男大学生更容易发生冲动性购买行为，低时间管理倾向大学生比高时间管理倾向大学更容易发生冲动性购买行为。
关键词：大学生；时间管理倾向；冲动性购买行为
ABSTRACT:Nowadays, impulsive buying behavior more and more widely exist in college students' daily life, college students' impulsive buying behavior by people's extensive concern, impulsive buying behavior as an irrational purchase way, will not only result in the waste of resources and idle, and will give students increase the economic burden caused by the pressure of life, affect the physical and mental health. Therefore, this study from the college students personal time management tendency in three dimensions ( the sense of time value, time monitoring, time efficacy), to explore college students' time management disposition and impulsive buying behavior.
This research mainly adopts questionnaire method, was administered to222 undergraduates in Honghe University. Using the questionnaire include: Huang Xiting (2001) preparation of Adolescence Time Management Disposition Inventory ( Adolescence Time Management Dispostion Scale, referred to as ATMD ) and Yan Qiaoli prepare students impulse shopping questionnaire. Based on the collected data
for statistical analysis, the results show that:
(1) Male and female college students' impulsive buying behavior difference, girls scored significantly higher than boys.
(2) Different from the college students' impulsive buying behavior difference, urban college students' impulsive buying behavior mean scores than the rural students' impulsive buying behavior of the mean scores.
(3) The high time management disposition group impulse purchasing behavior measurement of mean scores lower than the time management disposition group impulse purchasing behavior measurement points.
(4) Level of time management tendency of College Students' impulsive buying behavior in the presence of significant difference.
(5) Level of time management disposition is different from the college students' impulsive buying behavior difference.
Through this research, it can be concluded that the female students than male students are more prone to impulsive buying behavior, low time management disposition of bigau university college students time management disposition more prone to impulsive buying behavior.
Key words: College students; Time management disposition; Impulsive buying behavior
