John Steinbeck is an American realistic novelist in the 20th century. He was born in a middle-class family in California. His father is a farmer and his mother is a teacher. Under the influence of his mother, he got in touch with the English...

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The traditional festival culture is the most universal, richness elements in the national cultural. As is known to all, Chinese and British traditional festival culture has grown up relatively independent in two cultures forms in their own c...

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Politeness is a social phenomenon, and it exists in every country. However, due to differences in geography, religion, history, customs, traditions, etc, people of different cultures may have different understanding about the concept of poli...

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With the economic globalization unceasingly going on, English, as an international language, is playing a more and more important role in communication between different nations. This brings up further requirements of the Chinese senior midd...

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Chinese traditional culture of etiquette is an important part of development of Chinese social history, and had extensive profound effect. Its content is very rich. Etiquette almost has penetrated in various aspects of society....

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This paper mainly studies the cultural comparison of procedure in table manners between China and England and has a comparison of three aspects in seating, eating and leaving. Besides, it focuses on some reasons that cause the differences of...

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The frequent use of rhetoric devices is an important character of advertising English, which is as well an effective way to make the advertisement attractive. Among various figures of speech, pun is extremely loved by advertisers. A pun (als...

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This thesis firstly introduces the seven basic color words (red, yellow, black, white, green, blue, purple), then discusses the similarities and differences of color words between Chinese and English from the cultural aspects of history, cul...

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As a part of language, color terms carry a large amount of cultural information, such as history, religion, and customs. They are related to almost all aspects of social lives and play an important role in cultural communications....

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Since the teacher-centered teaching mode resulted in a series of negative consequences, a new student-centered teaching mode appeared in the fields of education. Student-centered teaching mode, that is, putting students first, is in contrast...

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euphemism is less exact but milder or less blunt words or phrases in places of words required by truth or accuracy. Webster’s Collegiate Dictionary（2003） also defines it as substitution of an agreeable or inoffensive expression for one...

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These studies have indeed described euphemisms in different aspects, but no special research for its dynamic feature. Fundamentally speaking, language develops constantly, thus, dynamic features of English euphemisms...

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This paper expounds skills of business negotiation. It aims to help the negotiators learn the importance of business negotiation and master business negotiation skills. In business negotiation, the negotiator can use related knowledge of ski...

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There has been little research on cognitive strategy for English teaching, which is the core of learning strategy. Students in middle school are in their adolescence and their body and minds are not mature. Therefore, studying how to apply...

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In business negotiations, we need to use euphemism to make the negotiations go well, and reach the purpose we need. But the use of euphemism also could be affected by culture and different negotiation restrictions. ...

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As one of the most widely used language, English plays an important role in international communication. It is necessary for our college students to learn it and the culture behind it. Then cultural introduction may be the most appropriate w...

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Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to buy something. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, althoug...

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This article is going to cover all the points mentioned above, and give detail recommendations in strategies of teaching according to gender difference. At last, a conclusion is revealed to support our standpoint...

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Therefore, contextual adaptation theory, a newly developed field in China, is adopted as the theoretical background of this paper and such a translation approach of audience-oriented western film title is highly advocated. According to the b...

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This article will focus on influence of negative transfer of first language on acquisition of vocabulary in second language, and touch on the countermeasures as how to overcome or reduce the negative impact...

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However, owing to the cultural differences between China and the western countries, it is not easy to translate Chinese scenic-spot introductions into English. Many difficulties occur and get in the way of the process of mutual-understanding...

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The diplomatic euphemism plays a very important role in the diplomacy. But there are few domestic scholars study this linguistic phenomenon. According to the CNKI searching, there are about 11 essays about the diplomatic euphemism until 2011...

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The main body of this thesis includes Part Two Literature Review and Part Three to Five Advertisements Analysis. The literature review gives a general description of speech act theory and advertising slogans. Part Three t...

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Cognitive Linguistics can meet the interests of pragmatic accounts of the conversational maxims by offering a cognitive interpretation of ‘speaker orientation’ at the level of the structural architecture of individual linguistic utteran...

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It is no wonder that various errors can be found in the English writing of Chinese college students. Current studies show that English writing by Chinese college students are not very satisfactory due to various errors. Negative transfer of ...

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The same title can be translated into different meanings and different meanings may result in diverse stories. English film title translation needs a theory to support it to present good titles. Afte...

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Due to the limited space and the author's field of vision, the present paper can not cover every aspect of this field, and will only focus on an comparison between Spring festival and Christmas, which are two of the most representative festi...

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The objective of the research is to find out the writing strategies which are most or least frequently used, consciously or unconsciously, by the students in the senior high school, and to give suggestions to the English teachers about how t...

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Morrison began writing fiction as part of an informal group of poets and writers at Howard who met to discuss their work. Once she went to a meeting with a short story about a black girl who longed to have blue eyes, which was later develope...

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Death of a Salesman is considered by many critics to be both the playwright’s masterpiece and a cornerstone of contemporary American drama. The play was first produced in 1949 and struck an immediate, emotional chord with audiences. In thi...

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