The paper makes an analysis of the causes of the delay of English progress, and then introduces several psychological effects on the progress of English. At last, it shows the case study for application of the psychological effects....

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In this study, we first did a questionnaire investigation to look into the business English majors’ understanding of intercultural nonverbal communication, then did a test to investigate the current situation of the Business English major ...

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Oscar Wilde’s fairy tales were full of Christian belief. His leading characters were always saved in a Christian way after suffering from trials and tribulations. This thesis aims to reveal Oscar Wilde’s views of Christianity and Salvati...

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This study is an attempt at the theoretical research on behavior management and find out a way to control employees’ behavior (focus on shared values). We first find out the role that behavior plays in an enterprise, and then describes the...

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With the rapid development of globalization, Chinese foreign trade volumn increased quickly too, and many product introductions in the promotional materials are shown both in English and Chinese. Because of this, the quality of Chinese-Engli...

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This thesis, from perspective of Skopos theory, makes a research by comparing two or more kinds of automobile owner’s manuals in word formation, sentence structure, and finally makes a conclusion indicating that the Chinese translation of ...

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Through research, it’s found that there are four approaches widely and commonly used in oral English training in China: The Direct Method, Audio-lingual Method, The Audiovisual Method and Cognitive Theory. And imitation, a unique and impor...

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This thesis aims to address the issues of how different attitudes people from different countries have toward sexual advertising and the underlying reasons for it by looking into their different cultural backgrounds and recent research, anal...

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This paper introduces the Chinese loan words’ origin and history in the English language. It also lets us know the types of Chinese loan words and its influence on the English language. Finally, it draws the developing trends and its influ...

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The dissertation concentrates on the great influence of penetrating pricing on the new established electronic businesses. This dissertation will discuss the effects of penetrating pricing strategy, especially, how to optimize a given penetra...

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It is hoped that this dissertation will provide some helps and convenience at work for the translators, thus helping them have a good recognition and interpretation of trademark translation....

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In recent years, researchers at home and abroad have attached great importance to the studies on effects of classroom learning. And there are various studies on effects of classroom learning both in the foreign country and in China. Howerver...

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The demand of Business English is increasing rapidly, so there are more and more studies of it. However, most of those studies are focused on its use in practice. It is necessary to study its vocabulary systematically. As we know, vocabulary...

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In this study, a questionnaire investigation will be done first to find out the current situation of Independent College students’ oral English and then the chosen subjects will receive an experimental training of Cooperative Learning. By ...

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loanwords from English have always been changing in line with the times, including their translations. Therefore, in order to assist people to accept them, it is meaningful for us to make a latest research on the translations and development...

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Special attention is focused on the linguistic and cultural perspectives, with the latter discussed in greater details, in the hope that this thesis might help in some way improve the quality of future translation of motor brand names....

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The flourishing researches about the public speaking, especially political speech, emerge with vitality and diversity. This study, targeting at a rarely touched upon topic, attempts to explore speaker’s ethos and explain how the speaker su...

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this paper illustrates collectivism and individualism, mianzi (face), guanxi (interpersonal relationship) in China and America and illustrates how these cultural values influence gift-giving. At last we came to conclusion, cultural values ha...

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Hopefully to master the variables of register theory on business offer letters and the translation strategies of business offer letters can give inspiration to improve the translation of business offer letters. What is more, it can provide s...

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This article first reviews the theory of context, the relation between context and discourse, and then analyzes Obama's inaugural address. Through this study, features of Obama’s inaugural address could be recognized: religious feature has...

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In this study, I first did a questionnaire investigation to look into the current situation concerning oral English learning of non-English majors, and then collected and analysized the related data, aiming to design the activities suitable ...

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The Old Man and Sea is the masterpiece of Hemingway. Since the publication of this novel, it rewards the praise of many literary critics both at home and abroad. In this context, the author studies the writer and his work on the basis of pre...

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With the guidance of Skopostheorie, this dissertation had deeply research of Pun in Business Advertising on TV. Skopostheorie pointed out that both the translation strategies and translation behavior had a variety of purposes. The translator...

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Finally, it makes an analysis on the application of the rhetoric devices in advertising under the relevance theory through data analysis. It is hoped that this study can help advertisers get a better understanding of advertising and the effe...

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this topic tends to undermine the application of the advertising strategy on the guidance of USP. Based on the analysis of advertising strategy under the guidance of the USP, this study deepens, completes and improves the recognition and app...

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To choose the more appropriate trade terms is imperative under such a circumstance. So this paper，through the comparison between CIF and CIP, points out the limitations of the CIF and the advantages of CIP for inland international enterpri...

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American racial conflict is one of the great tragedies in the history of human development. After many centuries of effort, no doubt the great improvements have been achieved. On the road, however, toward the complete elimination of racial d...

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The thesis focuses on analyzing and studying Hassan’s self-sacrifice spirit, and exploring the writer’s purpose of writing, which is to reflect the social phenomenon through the symbolism of the kite for Hassan and through comparison to ...

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Jerome David Salinger (January 1, 1919 – January 27, 2010) is one of the most famous American writers in the mid-twentieth century. His work, The Catcher in the Rye, is regarded as one of his most important and classical works for its lite...

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This thesis mainly aims to analyze the environmental language in The Gift of the Magi, such as special information and time information. In this way, the function and importance of the environmental language in the novel can be reflected....

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