In recent years, with the development of commodity economy, advertising has penetrated into every aspect of people’s lives, directly affecting people’s daily work and life. Whenever reading newspapers, watching TV, listening to the radio...

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Since China has joined World Trade Organization, the foreign economy and trade exchanges have become increasingly frequent. International business work faces new opportunities and challenges. A growing number of people start to pay attention...

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Eileen Chang, who is also known as Zhang Ailing or Chang Ai-ling, is a very important and influential modern Chinese writer. By reading her novel, readers will be attracted by the complicated relationships between men and women in love and h...

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Through the analysis of English business news, students who major in Business English or other related people would better understand the business news and master the economic trends. This is the purpose of writing this paper. Thus, this the...

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研究内容：本文从广告中常见的修辞手法和翻译方法入手，研究修辞在英译汉中的运用，分析修辞的运用对翻译带来的影响，然后论证修辞的应用是如何使得广告的翻译具备准确性、生...

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《小王子》不是一部简单的儿童文学作品，它以童话的故事结构，简洁天真的语言，阐释了被喧嚣的生活所掩盖的人生哲理。这样一部伟大的作品值得我们永远认真解读，因为它向人们...

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This thesis is composed of five parts. The first chapter introduces a general background of the thesis and the second chapter introduces literature review. The third part explores translation principle of English advertisement and put forwar...

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Living in the global village, people are now surrounded by overwhelming message explosions in nearly all aspects of life. As the communications among different nations have been increasing dramatically, the role that the news has played in c...

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Hong Lou Meng is one of the four great classical novels in China, the study of which has become an independent discipline of Redology, that is almost as popular as the Bible in their respective cultures. It is a crystallization of the author’...

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With the development of the world, especially the increasingly close economic interdependence of different nations, the exchange activities of goods and services between countries have become increasingly frequent. As a global language, Engl...

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With the globalization of world economy and the cross-cultural communication among different countries speeding up, more and more multimedia works are being introduced to China, among which, American sitcom enjoys the greatest popularity amo...

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Because business English contract has the characteristics of legal English so that we should be strict with our translation and pay attention to its formality and accuracy. A certain basic knowledge and translation strategies should be requi...

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The faithfulness and accuracy principle actually is the requirement that the translator should be faithful to the original in the process of business English translation, and that the translator should correctly comprehend the original infor...

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The old saying: “Food is paramount necessity of the people” reflects the high attention the Chinese pay to the dishes. Each country has its own traditional food civilization. In the long history of China, the Chinese have been exploring ...

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With the vigorous development of tourism industry in China, the well-translated tourist texts are needed to attract foreign tourists to travel in China and provide sufficient travel information for them. However, many current versions are f...

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The dispute between the two strategies “Domestication” and “Foreignization” has been a common phenomenon in the field of the translation. Some scholars have put forward many views from different angles, but there has been no uniformi...

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In the internet era, people’s communication modes have witnessed great change, especially with the rise of new social network, like Twitter, Renren, Facebook. Internet neologisms are emerging in large numbers. Not only do these hot onlin...

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By studying a lot of typical examples of Chinese network catchwords, the thesis talks about what is network catchword, concludes some characteristics of network catchwords, and then analyzes the practical methods for the translation of netwo...

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With the rapid development of Chinese market-directed economy and world globalization, trade exchanges among different countries have become more and more frequent. In China, people aim to explore the international market, make their product...

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本文只要从文体学角度对商务函电写作加以分析，以期进一步了解并学会运用商务信函在商务交流中发挥的重要作用，使商务信函使用者更好的利用商务信函这一特殊的交流媒介。...

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Advertisement is a form of media which emerges with a certain purpose. It widely passes information to the public. Generally speaking, it includes non-economic advertisement and economic advertisement. Non-economic advertisement is not a f...

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本文主要探讨言语幽默的本质、语用特征、语用功能等，深入分析其在商务谈判中所起到的作用。本课题拟解决的问题具有实际意义，即在商务谈判的实际过程中，谈判人员如何使用言...

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研究意义：作为一种与经济生活息息相关的语言沟通技巧，委婉语的巧妙使用促进了人际关系的和谐，使合作双方交往达到共赢。目前对委婉语的研究主要集中在委婉语的交际功能及其...

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本文主要以汽车广告英语中的语义修辞为研究主体，探析汽车广告中如明喻、暗喻、拟人、双关语等修辞的特点和作用，一方面有助于广告商进行成功的广告创作及翻译，另一方面使消...

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本文试图以中国翻译学派严复的“信”，“达”，“雅”翻译三标准，国外以巴斯内特等代表的“文化翻译学派”以及奈达的翻译对等理论等为基础，分析企业外宣材料汉语英译的特点...

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本文以Halliday语篇功能理论为基础，从语篇的视角探讨和研究了商务英语合同中被动句的功能，有利于增强书面合同的正式性和准确性，提高商务活动信息交换的效率。因而，只要灵活而...

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Modern technology has driven the world into a new commercial kingdom that requires more effective and efficient communication. It is the primary means for most enterprises and institutions to write business letters in external communication....

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由于语言和文化上的差异英文报刊标题中大量使用的修辞手法和文化含义给我们的理解和翻译带来了一些困难。通过了解英文标题的语言特点和翻译策略，用目的论来指导英文报刊的翻...

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When it comes to trademark translation, we must first of all emphasize the quality of its translated version because trademark translation itself is by no means an easy task. On one hand, it has to meet the features and requirements of a tr...

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Nowadays, English business letters play a more and more important role in business activities, especially in export and import trade. A good business letter can improve the success of trade, on the contrary, if we can’t use the correct bus...

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