According to all the above definitions, the aim of euphemism can be briefly concluded as making effective language expression that meets the need of people in communication. The sociality is another vital element of euphemism which coordinat...

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This paper summarizes courteous language characters in business letters, and focuses on the actual application of the Politeness Principle in complaint letters, claims letters etc., which provides a guide line for business English teaching a...

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There are thousands of languages in the world. English is one of the world’s most widely used languages. It is spoken by nearly three hundred million people, it is widely used such as United States, Britain, Canada, some Caribbean countrie...

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In traditional English teaching, teachers pay more attention to the new words and grammar. They totally ignore the social environment of society especially the cultural difference of language and the psychology change of students instead cul...

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This chapter is concerned with the rationale of this dissertation, aim and objectives. I will begin with rationale, which is necessary in almost all kinds of dissertation. I will then talk about my aim and objectives of this dissertation. Fi...

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The four daughters’ experiences tell us a fact that when Chinese mothers are living with foreign-born children, educated in a foreign way , they should pay attention to the differences between them and their different cultural backgrounds,...

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One’s growth and success have a close relationship with education from their parents.Chinese parents habitually educate their children in a persuasive and coercive way.However,as Chinese parents pass education on their American-born...

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Independent college is different from the national top university. First of all, independent college itself is facing with many difficulties, both in terms of hardware equipment of teaching, teaching management, curriculum setting and other ...

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Swales’ works are mainly on academic research; Bhatia, product and self promotion letter and legal documents; Martin, pedagogy, who has conducted researches on genrenic pedagogy as well....

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This aspect of the domestic research starts although late, but in a few short years also appears many achievements. ZhaoXiang in the multicultural context of cross-cultural communication and management background, discuss culture in commerci...

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At the end of the novel, Fitzgerald also gives a hope to human society. The spirit returning of Nick, is a spirit victory giving up imaginary “dream”, a victory that human nature prevails against material nature finally. This victory lea...

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In conclusion, Functional Equivalence Theory is the basis and essence of many great linguists and translators’ philosophy. The theory itself is one thing, while the application will be another. We have to admit that not...

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It is widely accepted that learner’s learning strategies are influenced by various factors such as different cultural backgrounds, language environments and ways of thinking. So in order to make clear those vocabulary learning strategies...

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As for English idioms, they are originated from many different ways, such as Religious Classics, Literary, History, Ancient Works of Tales, and Myths and so on. To some extent, these origins are belonging to cultural. ...

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The story is about a contemporary new immigrant family in the United States. The entire process is completed in the United States, and the movie contains a lot of English dialogues, which accounts for two thirds of the film. The family lives...

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Through the comparison among characters in the story, a conclusion could be drawn that Hester Prynne’s rebellion is worth praising. Though she is a sinner, there are shining human natures over her. Compared to her, Arthur Dimmesdale, Roger...

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The woman-centered novel was deliberately didactic, conscious of setting standards of morality and behavior in a world that wanted them. It was critical of mere materialism; it valued genteel manners, female subjectivity, women’s lives, an...

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The world is abundant in colors and people enjoy the colorful world. Color words are frequently used both in Chinese and English and they have rich cultural connotations. Scientific researches indicate that seven million kinds of colors can...

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The employment of language embodies the choice and creation of thought. The process of translating is not only the transfer of language forms but also the transfer of thought. Making the transfer of thought patterns with purpose in the cours...

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The diet is the basic need for human’s survival and essential to human development; also it is the one of the basic forms of social life. However under the different cultural background, people have different ideas and customs about their ...

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There are lots of differences between Chinese and Western wedding customs from the engagement to the end. Comparatively speaking, Chinese wedding is much more complex than the Western wedding, especially in the wedding ceremony....

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Meanwhile, in recent years, with the policy of China's reform and opening up, the overseas exchange and propaganda has rapidly increased. Many English words have emerged in the fields of economy, society, politics, culture, and daily life....

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Every translation is directed at intended audience, since to translate means “to produce a text in a target setting for a target purpose and target addressees in target circumstances” (Vermeer 1987:29). In Holz-Manttari’s model, transl...

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The trade between countries or transactions can not take place without business negotiation. But as is known to all, do not talk to another as common people do in our daily life. Indeed, the fundamental activity of international commerce...

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This article focuses on helping readers better understand the traditional Chinese cuisine and Chinese name of the dish, and proposed translation strategies based on Nida's equivalent function theory, hoping to promote the Chinese culinary ar...

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People have used euphemisms unconsciously in daily communications for a long time. Though there was no comprehensive study in the past time, euphemisms actually have a long history both in the east and in the west...

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The OALD defined euphemism as substitution of a mild or vague or round about expression for harsh or direct one; expression thus substituted. (new edition of the Oxford Concise Dictinary1976) From the prospect of philology...

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Taboo is context-reliable. The usage of taboo is limited by social conditions and psychological factors. In formal situations like social gatherings and banquets, people will pay more attention to taboo, which can be used in private situatio...

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It is known to all, language, as the carrier of culture is the product of social development. It has great function of serving as the tool for human communication. Taboo, as a special language, is very important because almost all cultures...

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In view of the difficulty in and the significance of idiom learning, as language learners, who are supposed to build a bridge for the Eastern and Western cultures, we should become aware of the increasing significance of idiom learning....

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