However, the human body is often regarded as the dimensions to measure the things surrounded, as said by the sage Protagorus, “Man is the measure of all things” (Wang Yin, 2003). So naturally, the body metaphor has become a focus of this...

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The thesis consists of four parts: Chapter One is an introduction, briefing the development of automobile industry and automobile advertisements, the purpose, significance and organization of this thesis. Chapter Two focuses on the literatur...

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As a new access to discourse analysis, multimodal discourse analysis has been more and more popular in recent years in many fields, such as linguistics and social semiotics in western countries. In modern society, because of the gradual deve...

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More and more scholars begin to apply the theory into practice and start to study the various types of DMs through the comparison between Chinese English learners and native speakers while a few put an emphasis on one type of DMs....

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It is well known that articles consist of sentences, so the quality and features of a sentence have impact on the whole quality of the article and from this we can see the learner’s mastering. This study focus on the syntactic features fro...

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Hopefully, much more studies can contribute to research into the writing of English teaching for English major and can help the university teachers find better ways to improve the students’ writing ability....

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The significance of English writing has been widely recognized while English writing is still the weakest part for most English learners in China, particularly writing instruction is generally taken as a big problem. So, how to improve stude...

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With the authentic data,the study aims to identify, classify and analyze the English tense errors committed by Non-English major students ，which is collected in 2011-2012 final English term papers of Grade two non-English students in Xuzho...

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As an important part of human culture, festival may be the one that can show national culture the most. A festival in a country has experienced for a long time, which takes a profound nationally feature, and means a lot to the social develop...

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As one of the most important mass media to send information, news report plays a more and more indispensable role in today’s growing information society. It has become an important part in people’s everyday life and even in ways of excha...

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Public service advertisements are messages of a nonprofit organization about programs and services that will help a community. They are effective ways of raising public consciousness about an issue, social responsibility and social interests...

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The paper is undertaken to analyze the conflict talks between parents and children from the perspective of memetics based on the data collected from the soap opera Desperate Housewives. According to the theory of discourse analysis raised by...

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The core of PP is that when expressing beliefs, try to avoid unfavorable beliefs to others but express the favorable ones to others. In Leech’s politeness principle, each maxim is illustrated with a certain speech activity to show the rela...

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A person is the basic component of any community. As long as you live in the community you have to be interwoven with other members and therefore develop a kind of relationship with them. Communication can bring people together, but culture ...

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Emma arranged a marriage for Harriet twice. The second time she selected Frank but failed again. Emma's intervention of other's marriage caused the dissatisfaction of her old friend George Knightly. He warned Emma that others' intervention o...

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Then I want to express my gratitude to all the venerable professors of School of Foreign Languages in Xuzhou Institute of Technology who have taught me during the four-year study. Their wisdom and personalities influence me greatly and will ...

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At present, most of studies on business English correspondence focus on stylistic features, application of politeness principle and vague language. As to Cooperative Principle, it is used to mainly study its translation...

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Thus, in order to promote the exchange and confluence of cultures in eastern and western worlds, it is necessary to carry out a systematic exploration of the translation of Chinese Culture-loaded words in literary works...

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News translation is one of the most important methods to promote cultural communication and enhance mutual understanding. A good piece of news, no matter how well written or how worthy it is, is also fragile because it is easy to become obso...

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Unfortunately, only a few books concerning the translation of English slang could be found. In China, scholars still do not pay enough attention to slang learning. What’s more, some people think it is not worthy of studying the translation...

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Therefore, advertisers rack their brains to the pursuit of new ideas to make the skills of puns more complicated and this brings some difficulties to PSA translation. The translation of puns in PSA should base on the content and features of ...

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In recent years, with the development of globalization, the communication between Chinese and Western countries are increasingly important and frequent, especially those between China and America, the two power countries. Successful communic...

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Listening as one of ways of communication, is the most frequently used language skill in everyday life. Researchers estimate that we listen twice as much as we speak, four times as much as we read, and five times as much as we write. ...

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A descriptive method along with a case study will be adopted as the major research method. Detailed comparative and contrastive analysis is also to be applied to the corresponding source text and target text to testify the significantly deci...

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Despite the author’s efforts to make the present study as scientific as possible, there are limitations that cannot be denied. It has to be acknowledged that this study on metaphor and its functions in English cosmetic advertising texts is...

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London’s ideas were deeply influenced by Herbert Spencer and Darwin. Darwin, the founding father of evolution theory, taught that life in the natural world consisted of a constant struggle for survival, where only the strong could thrive a...

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This thesis mainly intends to solve the following problems. Firstly, what is Skopostheorie? Secondly, what is the corporate profile and what are the functions of it? Thirdly, what types of translation problems often appear in the translating...

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With the development of economy and globalization, corporate profile is playing an increasingly important role in the world market. However, the research of corporate profiles translation is less than satisfactory. Most researches are still ...

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Throughout the history of public signs translation, there are almost no scholars who studied the translation of public signs in scenic spots before 2008. Most researches focus on the translation of public signs, such as Chinese-English Trans...

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A review of Steinbeck's novels, reveal that the literary themes in Steinbeck’s writing are complex and diversified, ranging from realistic tragic epic to ironic banter comedies. But if we put aside the outer forms we will find that Steinbe...

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