The controversy of translatability and untranslatability, both at home and abroad is always a disputed issue. Nowadays, it is well-accepted that translation is a possible and feasible task. However, there are still some language points and c...

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The risk transfer of the goods has always been a very important issue in a sales contract especially an international sales contract. Although the theory of risk transfer of goods is of great significance, risk transfer remains a vague conce...

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Address terms are the words speakers use to designate the person they are talking to in communication and they are an indispensable part of human verbal communication. The address terms can be used to establish, maintain, enhance or break do...

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Vague language are widely used in daily activities, including business negotiations. As a pragmatic strategy, it is very helpful for negotiators to reach their negotiation aims. Correctly and appropriately using vague language can make langu...

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Verbal communication depends on the particular context, and usually we can’t understand the utterance meaning clearly without considering the context. Different from traditional context, cognitive context puts more emphasis on the role of ...

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the Chinese people put collectivism above individualism while people in English-speaking countries hold the opposite opinion. By listing examples of differences in Chinese and English body languages and discussing reasons for variation, this...

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Then, it interprets the female awareness, the ecological awareness, and the eco-feminism awareness in this novel respectively. Scarlett’s individuality and independence in this novel reflects the female awareness. Scarlett’s transformati...

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In addition to good quality, reasonable price and fine packing, but also need to have a good brand name translation. Cosmetic brand translation is a cross-cultural communication, which involves the study of languages, regional cultures, cons...

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Language and culture are inseparable form each other. Culture is an important component of foreign language teaching and learning. In China, due to the teaching focus on linguistic competence, many college students still lack cultural consci...

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To live and prosper, one has to adjust himself to the hostile environment in which all the moral standards are meaningless. This paper analyzes The Call of the Wild from the perspective of naturalism. The influence of the milieu and heredity...

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The novel Gone with the Wind written by American modern female writer, Margaret Mitchell has become one of the most famous classics around the world since it was published. There is no doubt that she is a writer of female consciousness. In G...

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Waiting for Godot, the masterpiece of a great Irish dramatist—Samuel Beckett., is acclaimed as “the most significant English language play of the 20th Century” and the representative work of theatre of absurdity....

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As the product of culture, advertisement can show the close relationship between language and culture. As the important part of culture, language is the carrier and expression form of culture. And advertising language is a special art form w...

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A large number of various Chinese culture-loaded words emerge on the basis of Chinese special civilization, which contain the charm of traditional and modern culture. Chinese culture-loaded words are also the expression of China's uniqueness...

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Through the detailed comparative study of two English versions of Zui Weng Ting Ji, this paper proves the translator’s subjectivity, as a sign of individual creativity of the translator, is natural and inevitable. Moreover, translation is ...

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The theory of Semantic and Communicative Translation, put forward by Peter Newmark, is an insightful contribution to translation studies which has been applied by many scholars at home and abroad to analyze theoretical and practical problems...

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The study of Qu Qiubai’s translational practice has great realistic significance for the modern translatology. Qu Qiubai’s translation practice features a character of purpose. The author uses the skopos theory as a tool to observe and s...

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In order to solve this problem and find the basic rules of politeness phenomenon for English business letters, the author conducts this study. The author aimed at explaining Leech's Politeness Principle used in English business corresponden...

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Through the analysis of previous research, it is found out that it is necessary to reconstruct teachers’ role in the multi-media based college English teaching model. Reconstruction of teachers’ role is a good way to create a better lear...

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Therefore, based on Relevance Theory by Sperber and Wilson, the author attempts to study puns including definition, characteristic, function and classification. The paper is supposed to achieve the following three goals. Firstly, it can help...

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This paper focuses on the topic of patriarchal oppression on women in Hardy’s masterpiece Tess of the d’Urbervilles. Nature and women are two themes of Hardy’s works. Hardy not only criticizes the patriarchal thought, but also shapes a...

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Vocabulary is the key element of a language. The impact of culture on language is mainly reflected in its vocabulary. The lexicon reflects a nation’s philosophy, rites, customs, religious beliefs, psychology and arts. This study of the wes...

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As a tourism country, China has innumerable sights of gorgeous and varied natural scenery. The natural, cultural and historic sceneries have attracted many tourists from abroad. Therefore, translation of tourism materials plays an important ...

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This paper explores the development of English loanwords in Chinese from the aspect of linguistic features and the aspect of culture. A study of linguistic features of English loanwords in Chinese will help us learn more about the influence ...

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As an important medium of international communication, public signs, especially Chinese-English bilingual public signs in our modern society, have a vital role to play in the image of China to all the foreign visitors. However, English versi...

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This paper studies the types and sources of oral errors made by college students. Based on the interlanguage and error analysis theory, the author selects some representative error samples and divides them into 4 types as follows: phoneme, l...

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This paper attempts to find a better way to translate business news in order to present readers with more accurate information. As timeliness, promptness and accuracy are the three elements of the news, the basic aspects of the skopos theori...

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As a mass media，the films and TV plays art has rapidly and startlingly become a main tool of culture transportation，which plays an important role in the international communication. And as a result，subtitling becomes a significant sub-...

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So enterprises should know what bundling strategy is, know the motivation of consumers’ purchasing behaviour, and then learn how to implement the bundling strategy properly and effectively. The aim of this study is to investigate the prese...

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With the deepening trend of globalization, as well as China's rapid economic development, emerging e-commerce is gradually developing in the global market, mainly in the way of B2B and B2C and it enjoys good momentum of development. But we a...

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