English learning is a hard work for many students, especially for students in rural junior middle school. There are really some objective factors affecting English learning, but affective factors of students themselves are main reasons to ca...

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Abstract:According to the present situation of the Chinese students’ ability of using English and the analysis of the reason which leads to their present communicative situations, I have taken some measures to improve their speaking abilit...

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As a matter of strategy, therefore, a product should be matched with that segment of the market in which it is most likely to succeed. The product should be positioned so that it stands apart from competing brands. Product positioning...

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First of all, my sincere thanks go to my supervisor Ms. Gao, both for her intellectual guidance and for her warm and constant encouragement during the process of writing this thesis. Without her enlightening suggestions and meticulous revis...

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What fascinate me most are ironies used in The Cask of Amontillado, which can be detected all over the story. Ironies help to create the needed atmosphere and the “pre-conceived effect” of the novel....

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Hemingway showed great respect to human’s dignity and “grace under the pressure”. He yelled out “A man can be destroyed but not defeated” by the mouth of Santiago. As for the college graduates, this novel has more significant meani...

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Translation of film’s subtitles, which plays a very important role in cross-cultural communication, is noteworthy of due attention in order to convey the accurate meaning of the original films to its audience....

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The English Advertisement has many features, such as brevity, lifelikeness, imagination. Furthermore, the paper discusses the principles with many examples. Therefore this paper mainly shows four approaches to the translation: literal transl...

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However , a lot of students actually came across many embarrassing moment when they were speaking English and most of them did not pay enough attention to improve it .The surveys about it made by the domestic and foreign scholars show that t...

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However, until now in China, the knowledge of Chinese companies on corporate culture is still in a skin-deep, and its essence hasn’t been cognized, let alone the effective construction of corporate culture...

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The hero of Love of Life called ‘He’ by Jack London, was deserted by his partner in desolate marsh, but he fought perseveringly alone and finally survived. His perseverance is unceasingly shining in the reader’s mind. His great spirit ...

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Success in an increasingly competitive marketplace depends critically on the quality of knowledge which organizations apply to their key business processes. For example, the supply chain depends on knowledge diversity including raw materials...

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The thesis consists of 5 parts. Part One is Introduction.Part Two is Theoretical Perspective and Problem Study, which is concerned about the general situation in APE. Part Three is The Influence of Labour Organizations on Policy Change; it i...

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Language, as a means of human communication, is constantly changing with constant acceptance from other languages and dismissal of old-dated ones. Since China’s reform and opening up, foreign languages, especially English, have directly ma...

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So this thesis is to dig out some concealed elements behind news making and therefore their impact on public opinion and the reasons for limitation of media power. Explicitly, the purpose is also to find out the reasons why the government wa...

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Last but not the least, big thanks go to my family who have shared with me my worries, frustrations, and hopefully my ultimate happiness in eventually finishing this thesis....

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However, sometimes we find it hard to translate the Chinese idioms into English because of the cultural gap between two countries. To better promote Chinese splendid culture and benefit to the cultural exchange, we discuss the Chinese idioms...

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The Joy Luck Club is her first novel. Amy Tan’s Experiences and her dual Consciousness are reflected in the novel. It touched the hearts of millions of readers, garnered enthusiastic reviews, and remained on the New York Times best--seller...

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In 1885 George to the United States, Dr. John put aerated water and Soda together in the cellar, which he made into dark syrup. His partner Robinson, who was a smart salesman, was inspired by the two ingredients and he called the new drink “...

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This paper is a study of Oscar Wilde’s main aesthetic thoughts displayed in his fairy tale—The Happy Prince. It will first give a brief introduction about aestheticism in history and the historical background of it. After that, it will s...

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To a certain degree, negotiation is also influenced by the business customs directly or indirectly .So before taking negotiation, making a clear understanding of the business customs can help the negotiation to go more smoothly...

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With the development of world economy and technology, English becomes a sort of world language, and has a dominant position in such areas as business and science. It shares the important English for special purpose (ESP) elements of needs an...

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Due to its complexity in theme, scene and characters, attempts to define Sula are as numerous as they are diverse. First appeares in the 1970s when feminism was on the rise, Sula has usually been read from a feminist and sexist perspective....

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Motivation is one of the main factors in individual differences, and it is the most important factor to influence the level of English learners. So it is necessary to make a survey in our local school to learn the influence of learning motiv...

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The body of the essay consists of three parts: first, the author discusses the definition and meaning of the Iceberg Principle; second, the author analyzes how the Iceberg Principle is reflected in this short story in terms of style, images,...

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Nowadays, most students begin to learn English when they are in primary school or in middle school. They still have English class when they go to college. College English is an important public course for them. It takes lots of time to study...

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With a collection of work including five novels, two plays, twenty short stories, more than two dozen nonfiction pieces, a book of children's verse, a small number of poems, and an unfinished autobiography, Carson McCullers is considered to ...

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This thesis will summarize several typical types of brand marketing of P&G, and then bring forward some suggestions and advices according to the present disadvantages and shortcomings of Chinese enterprises while operating brand marketing...

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Holden Caulfield's less-than-respectful meditations on God and divine will. Influential pundit George Will recently opined that the book's influence has had a far more negative than positive effect on society. ...

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Class teaching is a complex process of behavior, which is the effect of the teacher and students working together with teacher's leading. Class teaching is complex because the teacher must arm students with systematic and scientific knowledg...

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